淮北师范大学管理学院2013届学士学位论文我国移动电子商务市场分析与发展研究学院、专业管理学院电子商务研究方向移动电子商务学生姓名李兴达学号20091203015指导教师姓名陈浩指导教师职称讲师2013年4月20日我国移动电子商务市场分析与发展研究摘要：移动电子商务有效利用移动通信设备与互联网有机结合，为人们提供多种移动电子商务服务，使人们可以在任何地方、任何时进行便捷且高质量的电子商务活动。但是从移动电子商务的发展阶段来看，我国的移动电子商务还处于相对落后的初级发展阶段；同移动电子商务发展比较发达的国家相比，我国移动电子商务在安全保障问题,基础设施问题,商业模式等方面依然较为落后。所以面对激烈的市场竞争和日新月异的科学技术，解决我国移动电子商务在发展过程中存在的问题尤其必要。关键词：移动电子商务；商业模式；SWOT分析China'sMobileE-commerceMarketAnalysisandDevelopmentStudyAbstract：Mobilee-commerceeffectiveuseofmobilecommunicationdevicesandtheInternetcombinetoprovidepeoplewithavarietyofmobilee-commerceservices,sothatpeoplecanbeanywhere,atanytimeconvenientandhigh-qualitye-commerceactivities.Buttheviewfromthestageofdevelopmentofmobilee-commerce,mobilee-commerceinChinaisstillintheearlystageofdevelopmentisrelativelybackward;comparedwiththedevelopmentofmobilee-commercemoredevelopedcountries,China'smobilee-commercesecurityissues,infrastructureproblems.Thebusinessmodelsarestilllaggingbehind.SointhefaceoffiercemarketcompetitionandtheadvancementofscienceandtechnologytosolvetheexistingproblemsofChina'smobilee-commerceinthedevelopmentprocessisparticularlynecessary.Keywords:Mobilee-commerce;Businessmodel;SWOT目录1绪论.............................................................................................................................11.1研究背景.............................................................................................................11.1.1移动电子商务...........................................................................................11.1.2国内外移动电子商务现状.......................................................................11.2选题意义.............................................................................................................31.3主要研究内容及方法.........................................................................................32移动电子商务的发展.................................................................................................42.1移动电子商务的产生.........................................................................................42.1.1电子商务的兴起与发展...........................................................................42.1.2移动设备的普及和移动技术的发展.......................................................42.2移动电子商务的安全保障.................................................................................42.3移动电子商务的基础设备.................................................................................52.3.1无线应用协议的推出...............................................................................52.3.2无线接入技术的快速发展.......................................................................52.3.3移动终端技术的日趋成熟.......................................................................52.4移动电子商务的商业模式.................................................................................53我国移动电子商务发展中存在的问题.................................................................
