参赛队伍：梦之弈口号：洞析财务状况深挖发展潜力队员：陈捷10财务管理6班麦少涓09财务管理5班张东生09财务管理4班林佩玉11会计4班目录1前言.............................................................................................................................51.2.1五粮液公司基本情况......................................................................................................51.2.2五粮液公司简介..............................................................................................................51.2.3企业文化..........................................................................................................................61.2.4经营范围..........................................................................................................................61.2.5主营业务..........................................................................................................................62五粮液公司环境分析..................................................................................................72.1宏观环境分析（PEST）.............................................................................................................72.1.1政策环境............................................................................................................................72.1.2经济环境............................................................................................................................82.1.3社会环境............................................................................................................................82.1.4技术环境............................................................................................................................82.2行业环境分析（波特五力模型）................................................................................................92.2.1供应商的讨价还价能力（影响程度为1）......................................................................92.2.2购买者的讨价还价能力（影响程度为2）....................................................................102.2.3替代品的威胁（影响程度为2）....................................................................................102.2.4行业内现有竞争者的竞争（影响程度为4）................................................................102.2.5新进入者的威胁（影响程度为1）................................................................................113五粮液内部环境分析..................................................................................................113.1五粮液公司价值链分析...............................................................................................................113.1.1价值链理论简介...............................................................................................................113.1.2白酒行业的价值链...........................................................................................................113.2五粮液公司关键成功因数法分析………………………………………..…………………….123.2.1人才....................................................................................................................................123.2.2技术....................................................................................................................................123.2.3营销…………………………...
