说明:本文档的蓝色部分,是每个分标题的展开,请注意.MKT-Template-00.MarketandLaunchplan(master)市场和发布主计划模板-02.00.00ActivityID:活动号：ControlSection文档控制Version版本Date日期Changeandreason更改及原因By责任人V1.02001/07/01初版InitialVersion融合公司实践经验Mergewith公司practiceV1.12001/08/16明确、细化对照模板Allmoredetailsclarificationstothetemplate双语化模板BilingualV2.02002-01-17CR:MKT-H-030-CorrectthenameofMarketStrategy;CR:MKT-I-032-CorrectnameofMarketPlanOverview(PreviouslyExecutitiveOveriew)-Fastpath;文字修改Wordmodify;ProjectManager:__________________Project:_________________项目经理：__________________项目名称：_________________ProjectPhase/DecisionCheckpoint:项目阶段/决策评审点：XConcept概念XDevelop开发XLaunch发布Interim临时XPlan计划XQualify验证XLifeCycle生命周期Introduction:介绍:TheobjectiveoftheDevelopMarketandLaunchPlanTemplateistoprovideasinglesourcedocumentforcommunicationofdetailedstrategicandtacticalplans.ThistemplateconsistsofanumberofsectionsthattogetherwillformtheMarketandLaunchPlan.出台集成产品开发（IPD）流程市场模板的目的是在推行和使用提供IPD流程时，开展具体市场活动的战略层、战术层和操作性参考。作为唯一的文档来源，该模板是由一些具体的子模板构成的，统称为“市场计划与发布模板”（MarketandLaunchPlantemplate）。TheMarketPlanshouldbeinitiatedduringtheConceptPhaseoftheIPDprocessanditbecomesoneofthecomponentsforbusinessplandevelopment.AtthesubsequentphasesoftheIPDprocess,theMarketPlanshouldbeupdatedandrefinedasinformationiscollectedalongtheprocess.TheMarketPlanturnsintotheLaunchPlanthatfacilitatesproductannouncementduringtheLaunchPhase.“市场计划与发布模板”开始于IPD流程的概念阶段，并且它是产品开发业务计划的组成部分，“市场计划与发布模板”必须在产品开发的其他阶段（计划、开发、验证阶段）随着信息的不断收集和明确而不断地进行更新和修正，到了产品开发的发布阶段，产品的市场和发布计划转化为实际的操作---产品发布。TheMarketandLaunchPlancomprisesofdifferentsectionslistedinthefollowinglist.Thedetailsofsomesectionsareprovidedinseparatetemplatesasreferredinthefollowinglist.AlthoughthefinalLaunchPlanwillconsistofallthelistedsections,differentsections,however,areinitiatedatdifferentphasesoftheIPDprocess.Alsonotedthatcertainsectionsshouldbeupdatedthroughouttheprocessaftertheirinitiation.Forinstance,duringtheConceptPhaseahigh-levelMarketStrategyandGoalsisdeveloped.However,amoredetailedMarketStrategyandGoalsisneededtosubstantiatethedetailprojectplanthatisrequiredforthePlanDCP.Table1providesanillustrationontherelationshipsbetweenthedifferentMarketandLaunchPlansectionsandtheIPDprocessphases.“市场计划与发布模板”由如下的一系列子模板构成，虽然在最后的发布阶段所有的子模板的活动都需完成，但是不同子模板的内容开始于产品开发的不同阶段，并且有些子模板内容自开始之后，需要在后续的阶段中不断地更新和完善。例如在概念阶段制定高层面的市场目标和策略，要在计划阶段进一步具体细化成项目计划，以便计划DCP会议的需要。表1给出了在IPD不同阶段，“市场计划与发布模板”不同子模板的对应关系。SectionListing:子模板清单：1.MarketPlanOverview1.市场计划总览2.GuidetoMarketRequirements("Template02.GuidetoMarketRequirements.lwp")Thissectiondocumentsthegatheringofmarketrequirementscollectedfromallthedifferentmeans.IftheMarketManagementprocessisinplace,theoutputoftheMarketManagementprocesswillserveasthekeyinputsforthissection.Themarketrequirementisinterpretedandtranslatedintomarketrequirementspecificationthatser...
