温馨鸟公司网站建设策划书12040437郭艳雪目录目录______________________________________________________________________1序言______________________________________________________________________4一、市场分析______________________________________________________________5(一)宏观环境_________________________________________________________________51、经济环境分析_____________________________________________________________________52、政策分析_________________________________________________________________________53、行业分析_________________________________________________________________________5(二)微观环境_________________________________________________________________6二、目的及功能定位________________________________________________________7(一)、网站建设的目的___________________________________________________________71、竞争的需要_______________________________________________________________________72、可以迅速树立企业形象_____________________________________________________________73、可以让客户获得所需的商业信息_____________________________________________________74、可以为客户提供服务_______________________________________________________________85、可以吸引公众的注意力_____________________________________________________________86、可以及时发布时间性强的信息_______________________________________________________87、可以销售产品_____________________________________________________________________88、可以让公司简介、产品说明声情并茂_________________________________________________99、可以进入一个高需求的市场_________________________________________________________910、可以回答用户经常关心的问题______________________________________________________911、可以同你的销售人员随时保持联系__________________________________________________912、可以开拓国际市场_______________________________________________________________1013、可以提供24小时服务____________________________________________________________1014、可以尽可能快地更新信息_________________________________________________________1015、可以得到客户的反馈_____________________________________________________________10(三)、域名的申请____________________________________________________________11(四)、网站的设计____________________________________________________________11(五)、网站建设的功能定位____________________________________________________111、快速实现的能力:__________________________________________________________________112、先进性:__________________________________________________________________________123、高度的可靠性:____________________________________________________________________1214、高度的可扩展能力:________________________________________________________________125、高度的安全性:____________________________________________________________________126、标准性和开放性:__________________________________________________________________12(六)、市场定位________________________________________________________________12三、网站建设及解决方案___________________________________________________13(一)、计算机网络操作系统______________________________________________________13(二)、选择服务器______________________________________________________________13(三)、网站技术实现及保证______________________________________________________14(四)、网站安全性措施_______________________________________________...