海口演丰红树林休闲观光农业项目策划书1、项目背景介绍............................................................................................................................31.1红树林的概念.....................................................................................................................31.2海口演丰东寨港红树林.....................................................................................................31.3海南国际旅游岛建设背景下的休闲农业.........................................................................42、项目规划背景分析....................................................................................................................42.1自然环境.............................................................................................................................42.2文化环境.............................................................................................................................42.3生态效益.............................................................................................................................52.4经济环境.............................................................................................................................52.5社会环境.............................................................................................................................53、项目定位...................................................................................................................................63.1顾客分析.............................................................................................................................63.1.1收入：......................................................................................................................63.1.2区位：.....................................................................................................................63.1.3年龄：......................................................................................................................63.1.4性别：......................................................................................................................63.1.5偏好、职业：..........................................................................................................63.1.6教育背景：..............................................................................................................63.2目标市场的选择.................................................................................................................73.2.1白领:........................................................................................................................73.2.2企业管理层：..........................................................................................................73.2.3高收入家庭:.............................................................................................................73.3产品与服务定位.................................................................................................................73.3.1建设国家红树林保护区，建设国家湿地公园......................................................73.3.2发展红树林乡镇游..................................................................................................83.3.3开展红色教育旅游....................................
