浅析中小企业的电子商务发展及应用VIP专享VIP免费

毕业论文论文题目浅析中小企业电子商务发展及应用学院中国农业大学专业年级工商管理2011级姓名学号XXX2010K22006指导教师XXX职称副教授（2014年12月）中国农业大学教务处制摘要电子商务是一种基于互联网技术的、以交易双方为主体、以银行电子支付和结算为手段，以客户数据为依托的全新商务模式，也就是说，电子商务是将整个交易过程的数据和资料全部用电子方式实现，双方不需要面对面进行交易。作为21世纪崭新的商务模式，其具有广阔的发展前景，世界各国都在积极发展电子商务。随着电子商务基础设施的完善，我国传统产业发展电子商务的深度将进一步拓展，企业参与电子商务也会越来越多。据数据显示，目前我国中小企业开展电子商务还处于起步阶段，仍存在着许多问题。本文就通过我国中小企业电子商务的现状和应用进行分析，提出了电子商务应用的优势和存在的问题，进一步探讨相应的发展策略。关键词：电子商务中小企业现状发展策略AbstractE-commerceisakindofbasedonInternettechnologies,totradebothpartiesasthemainbody,bymeansofbankelectronicpaymentandsettlement,basedonthecustomerdataofanewbusinessmodel,thatis,e-commerceisalldataandinformationofthewholeprocessoftradingelectronically,thetwosidesdonotneedtofacetoface.Asthe21stcenturynewbusinessmodel,ithasbroadprospectsfordevelopment,allcountriesintheworldareactivelydevelopinge-commerce.Withtheimprovementofthee-commerceinfrastructure,e-commercedevelopmentoftraditionalindustryinChinawillfurtherexpand,thedepthofenterprisesinvolvedine-commercewillbemoreandmore.Accordingtodatashows,atpresentourcountrysmallandmedium-sizedenterprisestodevelope-commerceisstillinitsinfancy,therearestillmanyproblems.Thisarticlethroughthepresentsituationofourcountrysmallandmedium-sizedenterpriseelectroniccommerceandapplicationwereanalyzed,andputsforwardtheelectroniccommerceapplicationadvantagesandexistingproblems,andfurtherexplorethecorrespondingdevelopmentstrategy.Keywords:e-commerce,smallandmedium-sizedenterprises,thepresentsituation,thedevelopmentstrategy目录摘要...................................................................................................................................................IAbstract.............................................................................................................................................II目录.............................................................................................................................................III1．电子商务概述............................................................................................................................11.1概述...............................................................................................................................12.电子商务发展与现状..................................................................................................................22.1．电子商务的发展趋势.................................................................................................22.2.我国电子商务的发展趋势...........................................................................................23.中小企业电子商务的发展现状...................................................................................................33.1.中小企业界定..............................................................................................................33.2．中小企业电子商务发展的背景和机会.....................................................................33.3.中小企业电子商务应用的...