大学毕业论文作者：学号：学院：系(专业)：交通运输系交通运输专业题目：水路运输企业战略管理研究指导者：评阅者：2014年6月8日毕业论文中文摘要题目水路运输企业战略管理研究摘要：我国幅员辽阔，无论是沿海运输还是内河运输都拥有非常优越的自然条件，从而使水运企业在我国交通运输业占据非常大的份额。帮助水运企业解决问题，实现科学发展，就要通过对水运企业战略管理进行研究。本论文首先对国内外对水运企业战略管理的研究成果及理论进行学习和分析，将其中的方法应用到具体的案例分析中，并将水运企业进行较为详细的划分，分别进行swot分析等，然后制定不同的战略规划，为企业提供决策的最佳选择，从而得到健康的发展。对水运企业战略进行研究，有助于为企业制定科学的发展战略，帮助企业获得成功，避免因战略决策的失误导致失败；有助于加快发展社会主义市场经济；明确企业的发展方向；增强企业的竞争能力；促进沿海沿江城市和港口的发展，对满足国民经济发展的需要，合理利用资源降低成本增加盈利，实现可持续发展战略等都有重要意义。关键词：水运企业战略分析战略管理战略规划毕业论文外文摘要TitleStrategicManagementofwaterwaytransportenterprisesAbstractChinahasfavorablenaturalconditions.WaterwaytransportenterprisesinChinaaccountedforaverylargeshare.Strategicresearchonwatertransportcompanieswouldhelpcompaniessolveproblemsthroughthewaterwaycorporatestrategicmanagementresearch.First,thispaperanalyzestheresearchresultsathomeandabroad.Themethodisappliedtothecasestudy,Anddividedwaterwayenterprises，SWOTanalysisconducted，Thenmakedifferentstrategicplanning,provideenterpriseswiththebestchoiceanddecision-makingtodevelop.ConductresearchoncorporatestrategycontributestoenterprisedevelopmentstrategiesandHelpenterprisessucceed,whichtomeettheneedsofnationaleconomicdevelopment,rationaluseofresourcestoreducecoststoincreaseprofitability,realizetheimportanceofbothsustainabledevelopmentstrategies.Keywords:WaterwaytransportenterprisesStrategicAnalysisStrategicManagementStrategicPlanning目次1绪论·····························································11.1研究背景·······················································11.2国内外研究现状·················································21.2.1国内研究现状·················································21.2.2国外研究现状：················································31.3研究意义·······················································41.4研究思路·······················································41.5主要内容·······················································52对中海发展股份有限公司的战略管理分析·····························52.1水路运输企业战略管理研究的理论基础·····························52.2中海发展股份有限公司战略管理分析·······························62.2.1中海发展相关数据及分析·······································62.2.2对中海发展股份有限公司的核心竞争力分析······················112.2.3中海发展股份有限公司需要采取的战略措施····...
