辽宁科技大学毕业设计(论文)第I页旅行社电子商务的发展构想摘要当今社会，飞速发展的互连网促使了网络使用技术的广泛运用，电子商务这种方便快捷的交易模式也被大范围的采用，其中也包括我们的广大旅行社企业。电子商务被引入到旅行社的经营实践当中，就必然会影响到旅行社企业的营销环境改变。旅游电子商务时代的到来冲击着传统的旅行社企业，也在改变着旅行社的营销环境。文章从什么是旅行社电子商务出发，分析了在旅行社电子商务中开展关系营销的必要性、重要性、怎样开展等具体问题，提出了在网络时代旅行社电子商务的新观点，为旅行社的发展指明了一条新的思路。关键词旅行社；电子商务；发展辽宁科技大学毕业设计(论文)第II页AbstractToday'ssociety,therapiddevelopmentofInternetnetworktothewiderapplicationoftheuseoftechnology,thisconvenientandefficiente-commercetransactionsandalsotheuseoflarge-scale,includingthemajorityofourtravelbusiness.E-commercewasintroducedtothetravelagencybusinesspractice,isboundtoaffectthetravelagencybusinessmarketingenvironmenthaschanged.E-commerceeraoftourismimpactonthetraditionaltravelagencycompanies,travelagenciesarealsochangingthemarketingenvironment.Whatisatravelarticlefrome-commerce,theanalysisofe-commerceinthetravelagentsneedtocarryoutrelationshipmarketing,theimportanceofspecificissuessuchashowtocarryout,madetravelinthenetworkeraofe-commerceandrelationshipmarketingofnewideasandmutuallybeneficialsymbiosisforspecifiedinthedevelopmentoftravelagenciesanewwayofthinking.KeywordsTravelagency;E-commerce;Development辽宁科技大学毕业设计(论文)第III页目录摘要..................................................................................................................................................IAbstract...........................................................................................................................................II第1章绪论..................................................................................................................................21.1写作的背景与意义.......................................................................................................21.1.1写作背景..............................................................................................................31.1.2写作的意义..........................................................................................................21.2国内外研究现状............................................................................................................21.2.1国内研究现状.....................................................................................................21.2.2国外研究现状.....................................................................................................61.3研究内容..........................................................................................................................61.4研究方法..........................................................................................................................5第2章电子商务的理论基础..................................................................................................72.1旅行社电子商务的定义及其分析............................................................................72.1.1旅行社电子商务定义........................................................................................72.1.2旅游电子商务经营特点..........................................................................
