第1页共16页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共16页目录一．企业介绍.............................................................................................................................................1二．企业的外部环境分析.......................................................................................................................2（一）宏观环境分析.....................................................................................................................................21.政策环境.................................................................................................................................................22.经济因素.................................................................................................................................................23.技术因素.................................................................................................................................................34.社会因素.................................................................................................................................................35.市场因素.................................................................................................................................................3（二）行业环境分析.....................................................................................................................................41.钻探行业规模.........................................................................................................................................42.行业基本结构.........................................................................................................................................4（三）竞争对手分析.....................................................................................................................................51.波特五力模型分析.................................................................................................................................52.竞争优势.................................................................................................................................................63.竞争劣势.................................................................................................................................................74.SWOT综合分析.......................................................................................................................................7三．企业的内部环境分析.......................................................................................................................8（一）企业资源分析.....................................................................................................................................81.技术资源.................................................................................................................................................82.人力资源.................................................................................................................................................9（二）企业能力分析.....................................................................................................................................91.营销能力.................................
