I目录摘要...............................................................................................................................................................IABSTRACT...........................................................................................................................................II一、旅游景区过度商业化的内涵和定义................................................................................1二、旅游景区过度商业化的表现................................................................................................1（一）景区收入依赖门票..............................................................................................................1（二）景区虚构现象严重..............................................................................................................2（三）面向旅游者的商铺大幅增加.........................................................................................2（四）商品同质化现象屡见不鲜..............................................................................................3（五）景区变为“营销场所”...................................................................................................3（六）景区游客容量超载..............................................................................................................4三、旅游景区过度商业化的原因................................................................................................4（一）旅游者的需求.........................................................................................................................4（二）当地居民的推动...................................................................................................................5（三）投资经营商的利益驱使...................................................................................................5（四）政府的导向作用...................................................................................................................6（五）旅游从业者的工作需要...................................................................................................6四、旅游景区过度商业化的危害................................................................................................6（一）社会文化方面.........................................................................................................................71.对本土文化的入侵.....................................................................................................................72.对居民生活空间的影响..........................................................................................................7（二）经济方面...................................................................................................................................81.当地原有的经济为旅游活动让步..................................................................................82.目的地过度依赖旅游活动创造收入.............................................................................8（三）生态环境方面.........................................................................................................................91.拥堵问题..........................................................................................................................................92.环境污染....................
