大学生市场调研报告第2页篇一：市场调查与预测+作业报告本校学生网购退货情况调研报告姓名：学号：专业班级：任课教师：二〇一五年一月目录摘要....................................................................................................................................I一、引言.............................................................................................................................11.1背景介绍........................................................................................................11.2研究目标........................................................................................................1二、调查方法.......................................................................................................................2此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。2.1总体定义.........................................................................................................22.2抽样计划.........................................................................................................22.3样本容量.........................................................................................................22.4问卷设计........................................................................................................22.5数据收集方法.................................................................................................2三、研究结果.......................................................................................................................33.1回应率.............................................................................................................33.2样本特征.........................................................................................................33.2.1性别特征..............................................................................................3此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。3.2.2年级分析..............................................................................................33.2.3网购年龄..............................................................................................43.2.4购物网站分布......................................................................................43.2.5网购消费..............................................................................................43.2.6退货成功与否......................................................................................53.2.7网购满意度..........................................................................................53.2.8退货满意的网站与引起退货的商品种类..........................................63.2.9退货成本与方式..................................................................................63.3学生网购情况分析.........................................................................................73.3.1学生性别对网购年龄的影响此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。..............................................................73.3.2学生年级与网购商品品类之间的关系..............................................7四、研究局限性...................................................................................................................8五、结论与建议...............
