1拼多多商业模式调查研究第一章引言.....................................................................................................................................2第二章公司概况..............................................................................................................................3第一节公司概况.....................................................................................................................4第二节发展历程.....................................................................................................................4第三节合作平台及合作品牌..................................................................................................4第四节市场地位.....................................................................................................................5第三章商业模式.............................................................................................................................6第一节平台定位.....................................................................................................................6第二节核心理念.....................................................................................................................7第三节运营模式.....................................................................................................................7第四章成功契机.............................................................................................................................9第一节智能手机加速下沉.....................................................................................................9第二节电商品质化升级.........................................................................................................9第三节以微信为入口，社交模式快速裂变.......................................................................10第四节产品价格低于对标平台...........................................................................................12第五章拼团产品类型...................................................................................................................12第一节【抽奖团】&【试用团】........................................................................................13第二节【超级团】&【秒杀团】........................................................................................14第三节【海淘团】...............................................................................................................15第四节【团免团】...............................................................................................................15第五节升级玩法-团长分佣..................................................................................................16第六章拼多多优惠活动分类.......................................................................................................17第一节直接打折型...............................................................................................................17第二节助力打折型...............................................................................................................18第三节现金领取型...............................................................................................................18第四节抽奖型..........................................................................
