影响上海会展旅游发展的要素分析摘要会展旅游的发展受到多种影响要素的综合作用，主要包括经济要素、区位要素、基础设施要素等硬条件，旅游资源要素、其他要素等软条件。本文采用文献分析法、现场调查法和实地考察法等多种方法获取信息资源，对会展旅游的概念、特点以及影响因素和发展对策做了详细的探讨，希望能够对会展旅游的发展起到一定的借鉴作用。关键词：会展旅游，影响要素，上海市AnAnalysisoftheFactorsAffectingtheDevelopmentofMICETourisminShanghaiAbstractThedevelopmentofMICEtourismisaffectedbymanyfactors,includinghardconditionssuchaseconomicfactors,locationfactors,infrastructurefactors,softconditionssuchastourismresourcesandotherfactors.Inthispaper,literatureanalysis,on-siteinvestigationandon-siteinvestigationareusedtoobtaininformationresources.Theconcept,characteristics,influencingfactorsanddevelopmentstrategiesofMICEtourismarediscussedindetail.ItishopedthattheycanplayareferenceroleinthedevelopmentofMICEtourism.Keywords:ConventionandExhibitionTourism,InfluencingElements,Shanghai影响上海会展旅游发展的要素分析目录一、绪论............................................................1（一）写作背景..................................................1（二）研究意义与目的............................................1（三）研究范围、重点与难点......................................1（四）国内外研究现状............................................1（五）研究方法..................................................2二、会展旅游概述及上海会展旅游影响要素和案例分析....................3（一）会展旅游概述..............................................3（二）经济要素..................................................3（三）基础设施要素..............................................4（四）区位要素..................................................4（五）旅游资源要素..............................................4（六）其他要素..................................................5（七）案例分析——以上海世博会为例..............................5三、上海会展旅游发展面临的挑战......................................8（一）会展旅游行业及相关制度不健全..............................8（二）会展旅游专业人才缺乏，没有形成专业化的分工体系............8（三）盲目追求发展..............................................8四、上海会展旅游发展措施...........................................10（一）设立全国性会展旅游管理机构，完善相关制度.................10（二）加快培养会展旅游专业人才.................................10（三）加强宏观政策管理和长期发展规划...........................11结论...............................................................12参考文献...........................................................13谢辞AnAnalysisoftheFactorsAffectingtheDevelopmentofMICETourisminShanghaiContents1.Introduction...............................................................................................................11.1Writingbackground..................................................................................................11.2Theresearchsignificanceandpurpose.....................................................................11.3Theresearchscope,focusanddifficulty..................................................................11.4Researchstatusathomeandabroad.........................................................................11.5Researchmethods..................................................................................
