题目顾客体验对酒店服务品牌的影响目录顾客体验对酒店服务品牌的影响...................................................................................................2前言..................................................................................................................................................3一、客户体验价值..................................................................................................................3（一）体验经济时代的到来...................................................................................................3（二）顾客体验价值..............................................................................................................4（三）顾客体验的分类...........................................................................................................4（四）酒店顾客体验的现状...................................................................................................6（五）酒店顾客体验存在的问题...........................................................................................7三、顾客体验对酒店服务品牌的影响.........................................................................................10（一）促销作用....................................................................................................................10（二）增值作用....................................................................................................................10（三）品牌是一种战略性资源.............................................................................................10（四）我国酒店业应进行顾客型服务质量管理.................................................................11总结................................................................................................................................................12参考文献........................................................................................................................................12致谢辞....................................................................................................................................131顾客体验对酒店服务品牌的影响摘要:伴随全球经济一体化的进程不断加深和人们生活水平和质量的提高，酒店行业的发展也在迅速扩张。但是，由于酒店企业的遍地开花，全球的酒店市场开始呈现饱和状态，市场竞争日趋激烈。而正是因为消费者的选择余地越来越多，其也开始逐渐重视酒店的品牌质量和服务质量。本文，将就顾客体验对酒店服务品牌的影响问题做出论述和研究，通过对当前酒店行业的市场发展现状以及背景的研究，提出当前顾客体验在酒店行业的客观影响，分析酒店服务品牌和顾客体验的本质意义，同时提出提升酒店核心竞争力的重要对策使我国酒店企业在发展过程中少走弯路。关键词：顾客体验；酒店；服务；品牌；影响；Abstract:WiththecontinueddevelopmentofChina'sreformandopeningup,andtheaccessiontotheWTO,andsoon,ithaspromotedtherapiddevelopmentofChina'seconomy,Chinahasbecomemoreintegratedintotheinternationalcommunity,andChina'sinternationalstatushasalsobeenunprecedentedlyimproved.Atthesametime,exchangesbetweenChinaandtheworldhavebecomemorefrequent,andculturalexchangesandcollisionsbetweenChinaandtheWesthavealsoincreased.Therefore,withthecontinuousdeepeningoftheprocessofglobaleconomicintegrationandtheimprovementofpeople'slivingstandardsandquality,thedevelopmentofthehotelindustryisalsorapidlyexpanding.However,duetothebloomingofhotelcompanies...
