题目个体商户的微信营销个体商户的微信营销摘要：改革开放以来，个体商户迎来了新的机遇和挑战，在人们的生活中发挥着不可替代的作用。但是，个体商户在现阶段的发展中也有着一些问题。本文就互联网浪潮下微信营销的特点以及个体商户现阶段存在的问题展开讨论，提出微信线上营销和个体商户线下销售相结合的新的营销形式。关于微信营销，希望以下的建议可以让个体商户更充分的了解微信营销，更好的利用微信营销。我的建议如下：一.做好营销内容。二.做好线上线下的互动。三.做好品牌效应。关键词：零售业、个体商户、应用优势、微信营销iWeChatmarketingforindividualbusinessesAbstract：Sincethereformandopeningup,theindividualmerchantshaveusheredinnewopportunitiesanddevelopment,andplayanirreplaceableroleinpeople'slives.However,therearesomeproblemsinthedevelopmentoftheindividualbusinessesatthepresentstage.ThispaperdiscussestheexistingproblemsofindividualbusinessesandthecharacteristicsofWeChatmarketingundertheInternetwave,andputsforwardthenewmarketingformcombiningWeChatonlinemarketingwithofflinesalesofindividualbusinesses.OnWeChatmarketing,IhopethatthefollowingsuggestionscanmaketheindividualbusinessmorefullyawareofWeChatmarketingandbetteruseWeChatmarketing.Mysuggestionsareasfollows:One.Doagoodjobinmarketing.Two.Doagoodjobofonlineandofflineinteraction.Three.Doagoodjobofbrandeffect.KeyWords:Retail、individualbusiness、applicationadvantage、WeChatmarketingii目录前言................................................................................................................................1第一章微信营销相关概述...........................................................................................21.1微信营销的概念...............................................................................................21.2微信营销在我国零售业中的优势...................................................................21.2.1发展空间相对广阔.................................................................................21.2.2运营成本相对较低.................................................................................21.2.3有着高曝光的信息量.............................................................................21.2.4传播范围相对较广.................................................................................21.2.5点对点精准营销.....................................................................................21.2.6创新的开展营销活动.............................................................................21.2.7支付方式相对方便.................................................................................31.2.8促进沟通与交流.....................................................................................3第二章个体商户的发展概况.......................................................................................42.1个体商户的发展现状.......................................................................................42.2个体商户发展存在的问题...............................................................................42.2.1注重利益.................................................................................................42.2.2家庭式经营.............................................................................................52.2.3经营实力较差.........................................................................................52.2.4经营范围分散.................................................
