国产网剧的困境与突围本科毕业论文摘要网剧作为一种新兴事物，在短期内得到了迅速发展，从早期《原色》的鲜有人问津到现在的《老九门》等热剧破亿点击常态，也引得大量金主涌入这片处女地垦荒，在我国经历了从边缘到主流并实现品牌战略的发展历程。但总体来说，国产网剧发展时日尚短，低准入门槛和监管体系尚不完善等问题导致的量的野蛮生长和质的良莠不齐，以及畸形的舆论导向等行业乱象，让人堪忧。因而国产网剧也成为了众多专家学者的研究对象。本文旨在对当今国产网剧发展现状进行深入探索，发现、了解问题，剖析原因，以期于为国产网剧的长足稳定发展提供有效建议。关键词：国产网剧崛起优势存在问题解决对策AbstractNetworkdramaasanewthing,intheshorttermhasbeenrapiddevelopment,fromtheearly"primarycolors"ofthefewpeopletothepresent"oldnine"andotherhothitbillionnormal,butalsoattractedalotofgoldintothefilmVirginlandreclamation,inourcountryfromtheedgetothemainstreamandtoachievethedevelopmentofbrandstrategy.Butingeneral,thedevelopmentofdomesticnetworkdramaisstillshort,lowaccessthresholdandregulatorysystemisnotperfectandotherissuesledtotheamountofbarbaricgrowthandqualityofgoodandbad,andtheabnormalpublicopinionandotherindustrychaos,peopleworryingSothedomesticnetworkplayhasbecomealargenumberofexpertsandscholarsoftheobjectofstudy.Thepurposeofthispaperistoexplorethepresentsituationofthedevelopmentofdomesticnetworkplay,findouttheproblemsandanalyzethereasons,soastoprovideeffectivesuggestionsforthestabledevelopmentofdomesticnetworkplay.Keywords:Homescreenplay；Riseadvantage；Thereisaproblem；solutions目录摘要.........................................................1Abstract..........................................................2目录............................................................3一、绪论............................4（一）国产网剧的发展历程..........................5（二）国产网剧的定义............................5二、国产网剧的崛起.....................................5（一）传播主体.......................................5（二）国产网剧的内容.........................................6（三）受众.........................................6（四）运营之道.........................................9（五）外部推动力.........................................9三、国产网剧存在的问题...........................9（一）野蛮生长和选材同质化严重......................................9（二）内容低俗化和畸形价值导向...................................10（三）从业人员的素质有待提高..................................10（四）广告的过度植入让人反感........................................10（五）法律法规监管体系不完善........................................10四、对国产网剧的几点建议和展望.................................11（一）确保差异性和精品化........................................11（二）经济效益和社会效益的统一...................................11（三）加强监督力度和政策扶持........................................11（四）打造专业化创新性人才队伍.................................12（五）优化广告植入效果........................................12结语.............................................................13参考文献...........................................................14谢词.............................................................14第一章绪论1.国产网剧的发展历程世界上最早的网剧是美国于1995年拍摄的《地点》，而我国网剧以2000年由吉林5名大学生自编自演的《原色》为开端，一步步发展至今。以下是萌芽期（2000年-2008年）发展期（2008年-2014年...
