会展设计与管理摘要：作为现代服务行业之一，会展行业在我国得到了迅猛发展，一些城市将会展行业作为一项重要行业，甚至是支柱行业予以扶持。会展行业一方面能够推动产业结构优化，另一方面也能够树立自身品牌。虽然我国会展行业发展迅猛但是我国会展行业由于自身发展时间较短，在诸多方面存在疏漏。我国会展行业中存在的误区影响了我国会展行业的发展速度和进程，只有树立从多方面予以协调，才能有效推进会展行业的整体发展。关键词：会展；设计；管理ExhibitiondesignandmanagementAbstract:Asoneofthemodernserviceindustry,theconventionandexhibitionindustryinourcountryhasbeentherapiddevelopmentofanumberofcitiesintheMICEindustryasanimportantindustry,evenapillarindustriesshouldbesupported.Exhibitionindustry,ontheonehandtopromotetheoptimizationoftheindustrialstructure,ontheotherhand,tobeabletoestablishtheirownbrand.AlthoughtherapiddevelopmentofChina'sexhibitionindustry,China'sexhibitionindustryduetotheirshorterdevelopmenttime,inmanywaysthereareomissions.MisunderstandingofChina'sexhibitionindustryhasaffectedthepaceofdevelopmentandtheprocessofChina'sexhibitionindustry,onlytoestablishcoordinatedmanywaystoeffectivelypromotetheoveralldevelopmentoftheMICEindustry.Keywords:Exhibition;design;management目录一、会展重要性....................................................................................................1（一）推动相关产业发展............................................................................1（二）打造产品品牌优势............................................................................2二、会展业存在误区............................................................................................2（一）会展规划不到位................................................................................21、重复会展..........................................................................................22、会展建设规划不到位......................................................................2（二）会展建设有待提高............................................................................3（三）会展专业人才匮乏............................................................................4三、会展设计与管理举措....................................................................................4（一）推进会展配套措施发展....................................................................4（二）合理引导会展有序开展....................................................................41、政府发挥引导作用..........................................................................42、做好会展管理部门协同工作..........................................................5（三）建立顾客满意度体系........................................................................5（四）招纳会展专业人才............................................................................51、招聘高校会展专业人才..................................................................52、引进会展高端人才..........................................................................5参考文献................................................................................................................7会展行业能够带动第三产业获得迅猛发展，实现经济贸易交流，有利于优化产业结构，推动经济发展。会展行业发展同样依托于外部条件，其一会展所在地具有非常优势的加工行业，其二会展所在地经济贸易活动频繁，其三城市相关配套设施较为完善，比如说便利的交通条件，其四为会展场馆的...
