第1页共2页目录1前言............................................................21.1研究区域概述...................................................21.2数据来源和研究方法.............................................22对苹果产业的PEST分析............................................32.1政治（Political）分析..........................................32.1.1国家政策....................................................32.1.2省市政策....................................................42.2经济（Economic）分析...........................................52.2.1消费价格指数与生产价格指数..................................52.2.2全国苹果产销情况............................................82.2.3花牛苹果销售情况（北京）...................................102.3社会（Social）分析............................................122.3.1果品消费...................................................122.3.2果品品牌...................................................132.3.3国内外果品差距.............................................142.4技术（Technological）分析.....................................143对苹果产业的SCP分析............................................15第1页共2页第1页共2页3.1市场结构（Structure）分析.....................................153.2市场行为（Conduct）分析.......................................163.2.1公司+农户+基地+协会........................................163.2.2企业+基地+农户+贫困户......................................163.2.3农业产业龙头协会...........................................173.2.4市场绩效（Performance）分析................................174天水果品产业可持续发展优势所在和存在的问题.....................184.1优势..........................................................184.1.1气候优势...................................................184.1.2品牌优势...................................................184.1.3市场竞争优势...............................................194.1.4产业基础优势...............................................19第2页共2页第1页共2页4.1.5果品安全优势...............................................194.2存在的问题....................................................204.2.1产销衔接矛盾...............................................204.2.2物流体系发展不完善.........................................204.2.3互联网的冲击...............................................204.2.4新型果业人才匮乏...........................................214.2.5自然灾害...................................................215发展对策.......................................................215.1加强产业组织化建设............................................215.2完善物流体系..................................................225.3加强果品储藏保鲜，发展果品精深加工............................225.4开拓营销渠道，做大果品品牌战略................................235.5加强技术培训，培育多元化果品产业..............................235.5政府支持......................................................23结论..............................................................24谢辞..............................................................24参考文献..........................................................25第1页共25页第2页共2页果品产业的可持续发展研究——以天水“花牛”苹果为例摘要：作为甘肃省天水市农业四大支柱产业之一的果品产业，在天水市向现代农业的转变过程中扮演着一个重要的角色。近些年来，天水市坚持把果品产业作为农业“...
