题目：浅谈完善服装物流配送管理摘要近年来，服装零售业是竞争最激烈的传统行业之一，行业的发展处于徘徊不前的尴尬境地。许多服装零售企业和学术机构都在研究服装零售行业如何借鉴戴尔的直销方式以提升服装零售行业的竞争力。本文从国内服装产品的特征及市场发展状况出发，对服装企业物流配送的特点进行了剖析。指出当前服装企业物流配送面临的主要问题是：社会信息网络化水平低，配送成本高、速度慢，商业信誉不高，缺乏相关人才，物流配送的专业化、社会化、电子化、现代化程度低等。针对服装企业物流配送面临的问题，本文分析了服装企业物流配送模式并简要介绍其配送方式。论文主要对服装企业物流配送方面做了研究和讨论，这些研究将有助于我国服装企业物流配送提高经济效益，降低经营成本，并朝着物流合理化的方向发展。关键词：服装零售，配送模式，物流配送，电子商务ABSTRACTInrecentyears,theclothingindustryisthemostcompetitiveoneofthetraditionalindustries,thedevelopmentoftheindustryintheembarrassingpositionofstagnancy.Manyoftheclothingbusinessandacademicinstitutionsstudyinghowtodrawclothingindustry,Dell'sdirectsalesinordertoenhancetheclothingindustry'scompetitiveness.Inthispaper,thecharacteristicsofthedomesticapparelproductsandmarketdevelopment,anddirectsalesapparellogisticsbusinessofthecharacteristicsoftheanalysis.Pointedoutthatthecurrentdirectsalesapparellogisticsbusinessisthemainproblem:thecommunityinformationnetworkwithlowlevel,distributionofhighcostsandslowbusinessreputationisnothigh,lackofpersonnel,logisticsanddistributionofspecialization,socialization,electronic,modernlow.Atthesametime,optimizinglogisticstodoasimplepathanalysis,themainthesisoftheapparellogisticsbusinessdirectmarketinghasdoneastudyanddiscussion,thesestudieswillhelpdirectChina'sgarmentlogisticsanddistributionenterprisestoenhanceeconomicefficiencyandloweroperatingcostsandtoworktowardstherationalizationoflogisticsdirection.Keywords:Clothingselling;Distributionmodel;Logisticsdistribution;E-commerce目录1.我国服装行业与物流概述.....................................................................................................11.1服装行业的运营特点......................................................................................................11.2我国服装企业经营的物流现状......................................................................................31.3我国服装行业物流的发展瓶颈....................................................................................41.4国内外现代服装行业物流发展比较............................................................................52.服装连锁业配送模式的选择...................................................…………………………....62.1服装连锁业在配送中的问题.......................................................................................62.2服装连锁业应选择合适的配送模式............................................................................62.3从配送方式看服装库存................................................................................................72.3.1降低服装库存的三大障碍..................................................................................72.3.2传统配送方式亟需改进......................................................................................82.3.3重生产轻物流的时代一去不复返....................................................................102.3.4物流管理在品牌战略中的意义........................................................................112.3.5客户满意度的...
