我国网络自制剧发展存在的问题及策略研究内容摘要由于人类社会不断发展，科技也在不断进步，网络技术营运而生并且收到了人们的热烈追捧，网络自制剧已成为网络媒体环境下催生的一种新兴艺术形式，它既有传统影视剧的特点又有网络新媒体的特性，很受人们的欢迎。但其在发展过程中依然存在着诸多问题，如自制剧类型缺乏创新，剧集制作粗糙以及剧本内容抄袭现象严重的问题。因此，本文根据本研究的背景和意义分析了中国网络自制剧的发展现状及存在的问题，最后针对网络自制剧发展过程中主要存在的问题，提出创新自制剧形式和特色；借鉴国外制播经验，不断地提高自身的制作水平，在保护自己I版权的同时也要注意不侵犯别人的版权，强化国人的版权意识。望本文的研究和讨论能够对我国网络自制剧的发展提供一些参考关键词：网络自制剧发展问题对策IIResearchontheproblemsandstrategiesinthedevelopmentofChina'sonlineself-madedramasAbstractWiththepopularizationoftheInternet,thedevelopmentofnetworktechnologyandtheincreasingofInternetusers,thenetworkself-produceddramahasbecomeanemergingartformspawnedunderthenetworkmediaenvironment.Ithasboththecharacteristicsoftraditionalfilmandtelevisiondramasandthecharacteristicsofonlinenewmedia.Itisverypopularwithpeople.However,therearestillmanyproblemsinthedevelopmentprocess,suchasthelackofinnovationinthetypesofself-produceddramas,theroughproductionofdramas,andtheseriousproblemofplagiarisminscriptcontent.Therefore,accordingtothebackgroundandsignificanceofthisstudy,thispaperanalyzesthedevelopmentstatusandexistingproblemsofIIChineseonlineself-produceddrama.Finally,accordingtothemainproblemsinthedevelopmentprocessofonlineself-produceddrama,theauthorputsforwardtheinnovativeformandcharacteristicsofself-produceddrama.Thedevelopmentstrategyofself-produceddramasinChina,whichdrawsontheexperienceofforeignproductionandbroadcasting,makesupforitsownshortcomingsandstrengthenstheprotectionofcopyrightofself-produceddramas.ItishopedthattheresearchanddiscussionofthispapercanprovidesomereferencesforthedevelopmentofChinesenetworkself-produceddramaKeywords:networkself-madedrama;development;problem;countermeasureIII目录内容摘要......................................ⅠAbstract.................................................................................II目录.......................................................................................1引言.......................................................................................3一、网络自制剧概述...........................................................31.1网络自制剧的定义..................................................31.2网络自制剧类型......................................................41.2.1从传者角度分类............................................41.2.2.从受众角度分类............................................51.2.3从传播目的角度分类....................................5二、我国网络自制剧的发展现状.......................................62.1处于社会发展转型机遇期......................................62.2网民数量激增和文化消费需求提高......................6三、我国网络自制剧发展中存在的问题...........................73.1自制剧类型缺乏创新..............................................73.2剧集制作粗糙..........................................................813.2.1盲目开发，质量低下....................................83.2.2作品趋同，内容缺少文化内涵....................83.3剧本内容抄袭现象严重...........................................93.3.1版权归属混乱...................
