国际差旅管理公司发展策略研究分析 工商管理专业VIP免费

腾邦国际差旅管理公司发展策略研究摘要近年来，随着全球化经济的发展，中国经济保持快速增长。国内企业的差旅活动日渐频繁，进一步促进了差旅管理市场的发展。目前，差旅管理市场竞争者众多，如何有效拓展这一市场，成为旅行社拓展利润空间，谋求进一步发展，所必须要解决的问题。本文以腾邦国际差旅管理公司为研究对象，对所涉及的主体进行了简单地定义，明确了本文的主要研究内容；使用PEST分析法和波特五力模型具体分析了腾邦国际差旅管理公司所处的宏观环境和整体的行业环境，并总结分析其未来发展中的机遇和威胁。同时，通过对腾邦国际内部资源的分析和论证，得出腾邦国际在未来发展中可以依仗的优势和需要克服的劣势，构建SWOT战略分析矩阵，提出腾邦国际差旅管理公司的备选战略；在结合企业愿景等标准下，确定了腾邦国际差旅管理公司的增长型战略为总体发展战略，提出具有针对性的战略实施措施：一是完善企业员工培养体系；二是完善企业相关系统，提升服务质量；三是加强同航空公司和酒店企业的合作，共同探索新分销标准下的发展之路；四是加强对中小企业差旅管理市场的投资、学习先进管理理论，提高企业专业化和标准化，保持其市场竞争力。通过本文的研究，期望能够以此为意欲开拓差旅管理市场的中国差旅管理企业，提供发展策略及建议，指导旅行社拓展利润空间，实现产业升级。关键词：商务旅行；差旅管理；腾邦国际ABSTRACTInrecentyears,withthedevelopmentoftheglobaleconomy,China'seconomyhasmaintainedrapidgrowth.Travelactivitiesofdomesticenterprisesbecomeincreasinglyfrequent,furtherpromotingthedevelopmentoftravelmanagementmarket.Atpresent,therearemanycompetitorsinthetravelmanagementmarket.Howtoeffectivelyexpandthismarketandbecomeaproblemthatmustbesolvedfortravelagenciestoexpandprofitspaceandseekforfurtherdevelopment.Thispapertakestheinternationaltravelmanagementcompanyoftengbangastheresearchobject,simplydefinesthesubjectinvolved,andclarifiesthemainresearchcontentofthispaper;ByusingPESTanalysisandporter'sfiveforcesmodel,themacroscopicenvironmentandthewholeindustrialenvironmentoftengbanginternationaltravelmanagementcompanyareanalyzed,Italsosummarizesandanalyzestheopportunitiesandthreatsinitsfuturedevelopment.Atthesametime,throughtheanalysisanddemonstrationoftheinternalresourcesoftengbanginternational,theadvantagesthattengbanginternationalcanrelyonandthedisadvantagesthatneedtobeovercomeinthefuturedevelopmentareobtained,BuildSWOTanalysismatrix,Putforwardthealternativestrategyoftengbanginternationaltravelmanagementcompany,Incombinationwiththeenterprisevisionandotherstandards,thegrowthstrategyoftengbanginternationaltravelmanagementcompanyisdeterminedastheoveralldevelopmentstrategy,andthetargetedstrategyimplementationmeasuresareproposed:First,improvetheenterpriseemployeetrainingsystem;second.,Improverelatedsystemsofenterprisesandimproveservicequality;Third,strengthencooperationwithairlinesandhotels,Jointlyexplorethedevelopmentunderthenewdistributionstandards;Fourth,strengthentheinvestmentinthetravelmanagementmarketofsmallandmedium-sizedenterprisestolearnadvancedmanagementtheory,improvetheenterprisespecializationandstandardization,andmaintainitsmarketcompetitiveness.Throughthestudyofthispaper,itisexpectedtoprovidedevelopmentstrategiesandSuggestionsforChinesetravelmanagemententerpriseswhowanttoexplorethetravelmanagementmarket,guidetravelagenciestoexpandprofitspaceandachieveindustrialupgradingKeyWords：Businesstrip；Travelmanagement；TEMPUS；目录1绪论................................................................11.1研究背景......................................................