基于平衡计分卡的红豆居家公司销售员工绩效考核优化研究摘要：对于企业来说，想要在激烈的行业竞争中不断地发挥优势、抢占市场份额，那么就需要采取科学的手段进行管理，平衡记分卡就是一种非常有效的管理办法，目前已经成为了各大企业竞相追捧的管理手段。通过与企业自身得战略、绩效发生关系，注重发挥财务、客户、业务、学习四大模块的优势配合作用，对于员工绩效作出正确的评判。因此，笔者以红豆居家公司为例展开研究，重点分析了该企业员工绩效现状，并且深入寻找绩效层面的问题，希望可以在合理运用平衡记分卡这一科学理论的基础上，对该企业的绩效考评办法做出改善，促使企业的战略目标实现，最终走向长远发展。同时，也希望可以为未来研究发挥一定的铺垫和帮助作用。关键词：平衡计分卡；销售员工；绩效考核IStudyingonBusinessStrategiesofSteelTradeinGuoYuCompanyAbstract：Forcompanies,wanttokeepadvantageinthecompetitionintheindustryandgainedmarketshare,youwillneedtotakethescientificmeansofmanagement,thebalancedscorecardisaveryeffectivemanagementmeasures,atpresenthasbecomethemajorcompaniescontinuetopopularmeansofmanagement.Throughtherelationshipwiththeirownstrategy,performance,payattentiontoplaytothefinancial,customer,business,studytheadvantageofthefourmodulescooperate,maketherightjudgmentforemployeeperformance.Therefore,theauthortookhongdouhomecompanyasanexampletoconductresearch,focusedontheanalysisofthecurrentsituationofthecompany'semployeeperformance,andlookedforproblemsintheperformancelevel,hopingtoimprovethecompany'sperformanceevaluationmethodonthebasisofthereasonableuseofthebalancedscorecardthisscientifictheory,topromotetherealizationofthecompany'sstrategicgoals,andultimatelytothelong-termdevelopment.Atthesametime,alsohopethatcanplayacertainroleofbeddingandhelpforthefutureresearch.Keywords:steelmanagement;managementstrategies;marketingchannel;customerrelationmanagement;electroniccommerceII目录摘要..................................................................................................................................II1.序言....................................................................................................................................22.基于平衡计分卡的绩效考核优化的相关理论................................................................22.1.绩效考核的内涵...................................................................................................22.2.绩效考核的方法...................................................................................................22.3.平衡计分卡的运用步骤.......................................................................................43.红豆居家服饰销售有限公司销售员工绩效考核现状分析............................................43.1.公司简介...............................................................................................................43.2.红豆居家服饰销售有限公司公司销售员工绩效考核现状...............................64.红豆居家服饰销售有限公司绩效考核存在的问题........................................................84.1.注重个人的绩效考核而忽视了团队的绩效考核...............................................84.2.考核的指标过于针对性.......................................................................................84.3.考核的标准较片面，改变了绩效考核的初衷...................................................94.4.绩效考核的应用方面的问题...............................................................................95.红豆公司销售...
