盐城招聘网人力资源有限公司网络营销策略探究摘要：随着互联网络的发展，一线城市的网络招聘布局已基本完成,未来的竞争焦点势必将集中在二三线城市。本文针对盐城区域的网络招聘平台如何开展网络营销，应对行业竞争作了相应的分析。首先对网络营销的内涵、特点以及常用的策略做了阐述，其次分析了盐城招聘网人力资源有限公司网络营销现状并指出了一些问题，最后对分析出的问题,结合网络招聘行业的发展趋势作了一些营销策略设计,以此来应对竞争。关键词：盐城招聘网；网络营销；搜索引擎营销YanchengrecruitmentnetshumanresourcesCo.,LTD,networkmarketingstrategytoexploreAbstract:withthedevelopmentoftheInternet,alineofurbannetworklayouthasbeencompletedfor,thecompetitioninthefuturefocuswillbefocusedonthetwothreelinecity.Inthispapertherecruitmentareayanchengnetworkplatformhowtodevelopthenetworkmarketing,competitionintheindustrytodealwiththecorrespondinganalysis.Firstofnetworkmarketingistheconnotation,characteristicsandcommonstrategypaper,thenanalyzestheyanchengrecruitmentnetshumanresourcesCo.,LTDnetworkmarketingsituationandpointsoutsomeproblems,finallytoanalyzetheproblem,combinedwiththetrendofthedevelopmentofnetworkrecruitmentindustrymadesomemarketingstrategydesign,inordertodealwiththecompetition.Keywords:Yanchengrecruitmentnets;Networkmarketing;Searchenginemarketing目录引言.........................................................11网络营销概论...............................................11.1网络营销的定义...........................................11.2网络营销的特点...........................................21.3网络营销的常用工具和方法.................................21.3.1常用工具...............................................21.3.2方法...................................................22盐城招聘网人力资源有限公司网络营销的现状...................22.1公司的概况...............................................22.2网络营销现状.............................................32.2.1企业网站建设...........................................32.2.2搜索引擎营销...........................................32.2.3交换链接...............................................42.2.4E-Mail定制营销（eCRM方面）............................52.2.5其他网络营销方面.......................................53盐城招聘网人力资源有限公司网络营销过程中存在的问题.........53.1会员注册信息内容不完整及缺少引导性陈述...................53.2关键字分析不透彻以及Url信息结构不合理...................53.3交换链接单一且区域选择偏.................................53.4E-Mail订阅成功率、有效性较低.............................63.5缺少专业人员去运作.......................................64盐城招聘网人力资源有限公司网络营销策略改进.................64.1网站优化改进..............................................64.2搜索引擎营销优化改进.....................................64.2.1搜索引擎增加登入频率及选择多元化.......................74.2.2行业关键字分析优化.....................................74.2.3关键字链接推广.........................................84.3交换链接立体式发展.......................................84.4E-mail定制营销的优化改进.................................84.5博客论坛、新闻炒作设计...................................84.6社交网络整合式设计.......................................94.7掌上招聘客户端开发设计...................................94.8挖掘专业的网络营销人才...................................95总结.......................................................9参考文献.......
