目录1.绪论..........................................................................................................................51.1研究目的与意义.............................................................................................51.2本文思路.........................................................................................................51.3研究方法和途径.............................................................................................62.奢侈化妆品与电子商务..........................................................................................62.1奢侈化妆品概述.............................................................................................62.1.1奢侈化妆品定义...................................................................................62.1.2世界十大奢侈化妆品的介绍与分析....................................................62.2电子商务的定义及类型.................................................................................82.2.1电子商务的定义...................................................................................82.2.2电子商务的类型...................................................................................83.中国奢侈品电子商务网——尚品网的发展.........................................................123.1尚品网简介...................................................................................................123.2尚品网的现状（化妆品类）........................................................................123.3尚品网目前存在的问题...............................................................................133.3.1价格高.................................................................................................133.3.2竞争大.................................................................................................133.3.3品牌授权难.........................................................................................134.中国奢侈化妆品电商的发展分析.........................................................................144,1消费者网购奢侈化妆品的调查....................................................................144.2奢侈化妆品电商现状...................................................................................154.3奢侈化妆品电商的优势................................................................................164.3.1低廉的成本.........................................................................................164.3.2消费轻松便利.....................................................................................164.3.3迅速整合消费者需求.........................................................................174.4奢侈化妆品电商发展存在的问题................................................................174.4.1缺乏用户体验.....................................................................................174.4.2售后服务少.........................................................................................174.4.3监管标准缺失，假货泛滥..................................................................184.4.4奢侈大牌不愿开放网络销售授权......................................................185.提高奢侈化妆品电商发展的措施.........................................................................195.1规范货品渠道...........................................................
