1基于阿里巴巴平台二手手机行业市场环境调研报告——以东兴国际实业贸易公司为例InvestigationReportofSecond-handMobilePhoneIndustryMarketEnvironmentOnAlibabaInternationalPlatform:AcaseStudyofEastlinkInternationalLimitedAbstractThe21stcenturyisaneraofinformation,andthespeedofcommunicationhasbecometheconstantpursuitofpeople.Therefore,mobilephoneshavebecomeagoodtool,butwiththecontinuousadvancementoftechnology,moreandmoreusedmobilephonesappearinthelivesofeveryfamily,whichbringsmanyproblemstopeople'slives.Thisarticlemainlywantstomakepeoplehaveageneralunderstandingoftheusedmobilephonemarketbyinvestigatingandstatisticsonthecurrentstatusofusedandusedmobilephones.Atthesametime,thispapertakesEastlinkInternationalLimited,whichsellsusedmobilephonesontheplatformofAlibabaInternationalStation,asanexample.Italsopreparesforthedevelopmentofdomesticsecond-handmobilephonemarket,analyzesthemarketsituationofusedmobilephoneindustry,andunderstandssecond-handmobilephonemarket.Thecurrentstatusanddevelopmenttrendofthemobilephoneindustrymarketprovidesobjectiveandcorrectinformationforinvestmentdecision-makingormarketingdecisionsofthesecond-handmobilephoneindustry.Keywords:mobilephone;second-handmobilephone;mobilephonemarket;research2基于阿里巴巴平台二手手机行业市场环境调研报告——以东兴国际实业贸易公司为例摘要二十一世纪是信息的时代，通讯的快捷也成了人们不变的追求。因此，手机也就成了一个很好的工具，但随着科技的不断进步，越来越多的废旧手机出现在每个家庭的生活中，由此给人们生活带来许多问题。本文主要是想通过对现有的废旧手机现状进行调查和统计，让人们对废旧手机市场有一个大致的了解。同时，本文以在阿里巴巴国际站平台销售二手手机的东兴国际实业贸易公司为例开展了这次调研，也为国内二手手机的市场发展做好一个准备工作，分析二手手机行业市场情况，了解二手手机行业市场的现状及其发展趋势，为二手手机行业投资决策或营销决策提供客观的、正确的资料。关键词：手机；二手手机；手机市场；调研3Contents1Introduction...............................................................................................................11.1ThePurposeandSignificanceoftheThesis........................................................11.2IntroductionofEastlinkInternationalLimited....................................................21.3AboutAlibabaInternationalStation....................................................................32.LiteratureReview.....................................................................................................52.1ResearchStateinChina.......................................................................................52.2ForeignResearchStatus......................................................................................53.UsingSWOTTheorytoAnalyzeEastlinkInternationalLimitedandItsProductsfromtheFollowingFourPoints..................................................................63.1Disadvantages.....................................................................................................63.2Advantages..........................................................................................................73.3Opportunity.........................................................................................................93.4Threats..............................................................................................................104.Researchprocess..........................................
