浅谈“互联网+健身”模式下杭州健身俱乐部的发展路径选择OntheChoiceofDevelopmentPathofHangzhouHealthClubunder"Internet+Fitness"Mode摘要随着我国公民的健身意识不断的加强，对健身领域的研究显得尤为必要，尤其是将互联网技术结合起来。本文采用文献资料法、逻辑分析法对“互联网+健身”模式进行界定，介绍了“互联网+健身”模式出现对杭州健身俱乐部的影响，分析了目前阻碍杭州健身俱乐部发展的因素及处理办法，提出了“互联网+”条件下杭州健身俱乐部发展路径的选择，其发展路径包括提升俱乐部的质量，提高营销技巧以及降低运营成本等。对杭州健身俱乐部的发展提供理论参考。关键词：互联网+；模式；体育健身俱乐部；路径；杭州AbstractAlongwithourcountrycitizen'sfitnessconsciousnessconstantlystrengthen,foritisnecessarytoresearchinthefieldoffitness,especiallytheInternettechnology.Inthispaper,thefirstpartintroducestheresearchbackgroundandsignificance,researchstatusathomeandabroadandthetechnicalrouteandresearchmethods,researchmethodmainlyUSEStheliteraturemateriallaw,comparativeanalysismethod,investigationmethod,logicalanalysis.Thesecondpartmainlyintroducesrelatedconceptoverviewoftheresearchobject,thispaperexpoundstheseveralthedeepmeaningofthenouns.Thethirdpartintroducesthe"Internet+fitness"patternofhangzhoufitnessclub.Thefourthpartexpoundsthe"Internet+fitness"modefactorshinderingthedevelopmentofthefitnessclubinhangzhouandtreatmentmethod.Thefifthpartputsforwardthe"Internet+"undertheconditionofhangzhoufitnessclubdevelopmentpathchoice.Finallythethesisresearchconclusion,forthedevelopmentof"Internet+fitness"playsanimportantrole.Keywords:TheInternet；club；path;hangzhou目录1引言..............................................................41.1选题背景与意义...............................................41.2国内外研究现状及发展趋势.....................................41.3研究方法.....................................................42相关概念阐述......................................................52.1健身俱乐部...................................................52.2“互联网+”的概念............................................52.3“互联网+健身”模式的内涵与应用..............................53“互联网+健身”模式出现对杭州健身俱乐部的影响......................63.1传统的杭州俱乐部的发展模式...................................63.2“互联网+”在杭州健身俱乐部的普及程度........................73.3“互联网+”对杭州健身俱乐部的影响............................73.4“互联网+”在杭州健身俱乐部发展的优势........................74.“互联网+健身”模式下阻碍杭州健身俱乐部发展的因素及处理办法.......84.1健身群体方面.................................................84.2技术创新方面.................................................84.3个性化服务方面...............................................94.4资金准备方面.................................................94.5健身器材方面.................................................95“互联网+”条件下杭州健身俱乐部发展路径的选择......................95.1提升健身俱乐部的质量........................................105.2提高营销技巧................................................105.3降低运营成本................................................106结论与建议.......................................................116.1结论........................................................116.2建议.......................................................11参考文献...........................................................13致谢....
