基于人本管理的海底捞经管模式摘要本课题的研究对象是深入大众人心的海底捞火锅，通过对火锅店进行企业的员工管理人性化、服务管理人性化和客户管理人性化的分析，最后总结出该火锅店成功的经验，海底捞火锅的成功给同行的发展提供了更好的示范。通过研究和走访火锅店的亲身体会，感觉到它之所以能够如此成功不仅在于其味道地道，特色突出；海底捞价格虽然不低，更加关键的在于顾客得到的优质个性的细节服务。海底捞火锅店提倡公平、希望和对于每个员工的尊重，海底捞认为对员工好，员工自然会对顾客好，从而形成一个良性的循环。在火锅店，顾客真的是上帝，它的宗旨就是确保每一位顾客100%满意。本文通过对海底捞火锅店的人性化管理营销模式进行解析，分析海底捞火锅店已有的个性化管理思路的基础上，探讨出一种独特的成功餐饮营销模式。关键词：海底捞火锅店；顾客和员工；细节服务；人本管理；经营模式HaidilaomanagementmodelbasedonhumanisticmanagementNameofstudentNameoftutorAbstractTheresearchobjectofthistopicishaidilaohotpot,whichisdeeplyrootedintheheartsofthepublic.Byanalyzingthehumanizedstaffmanagement,humanizedservicemanagementandhumanizedcustomermanagementofthehotpotrestaurant,thesuccessfulexperienceofthehotpotrestaurantisfinallysummarized.Thesuccessofhaidilaohotpotprovidesabetterdemonstrationforthedevelopmentoftheindustry.Throughresearchandpersonalexperienceofvisitinghotpotrestaurants,Ifeelthatthereasonwhyitcanbesosuccessfulisnotonlyitstasteauthentic,outstandingcharacteristics;Althoughthepriceofhaidilaoisnotlow,whatismorecriticalisthatcustomersgethigh-qualitypersonalizedserviceindetails.Haidilaohotpotrestaurantadvocatesfairness,hopeandrespectforeveryemployee.Haidilaobelievesthatifitisgoodforemployees,employeeswillnaturallybegoodforcustomers,thusformingavirtuouscircle.Inahotpotrestaurant,thecustomerisreallythegod,anditspurposeistoensurethateverycustomeris100%satisfied.Thispaperanalyzesthehumanizedmanagementandmarketingmodeofhaidilaohotpotrestaurant,analyzestheexistingindividualizedmanagementideasofhaidilaohotpotrestaurant,anddiscussesauniquesuccessfulcateringmarketingmode.Keywords:Haidilaohotpotrestaurant;Customersandemployees;Detailedservices;Humanisticmanagement;Businessmodel目录前言.......................................................................................................................................................-1-一、绪论...............................................................................................................................................-1-（一）研究背景...........................................................................................................................-1-（二）研究目的与意义...............................................................................................................-2-（三）研究内容...........................................................................................................................-2-二、相关理论概述...............................................................................................................................-3-（一）人本管理...........................................................................................................................-3-1.以人为本凝聚人心...........................................................................................................-3-2.以自我管理为主形成自觉...............................................................................................-3-3.以共同愿...
