中文题目：社会化媒体运营效率分析英文题目：Analysisofsocialmediaoperationefficiency目录摘要及关键词.......................................................................................................................1一、社会化媒体的定义与发展现状.............................................................................2（一）社会化媒体定义....................................................................................................2（二）社会化媒体发展现状..............................................................................................2二、社会化媒体运营效率研究现状...............................................................................5（一）研究现状..................................................................................................................5（二）拟解决问题..............................................................................................................5三、数据包络分析（DEA）简介...................................................................................6（一）数据包络分析的提出..............................................................................................6（二）DEA基础模型简介...................................................................................................6（三）MaxDEA简介.............................................................................................................8四、实证研究.........................................................................................................................8（一）指标体系及模型构建..............................................................................................8（二）运算结果及结果分析............................................................................................11五、结论与建议..................................................................................................................16参考文献................................................................................................................................18社会化媒体运营效率分析摘要：本文对企业社会化媒体运营中微博运营效率评估的指标体系提出了建设性的构想，并运用数据包络分析法对其效率进行分析发现运营中的问题并提出改进意见。分析认为，企业在开展社会化媒体运营前需要对大众的情感取向做好充足的市场调研，迎合大众的兴趣并进行针对性的活动，控制活动的频次，尽量打造企业专属的代表性活动，保持较高的奖励力度，并时刻掌握市场舆论的演进情况对症下药。这些举措能够使企业的社会化媒体运营保持高效率。关键词：社会化媒体；指标体系；数据包络分析：效率AnalysisofSocialMediaOperationEfficiencyAbstract:Thispaperproposesconstructiveconceptiononevaluationindexsystemofmicro-blogoperationefficiencyanduseDataEnvelopmentAnalysistoanalyzetheefficiencyandfindouttheproblemsintheoperationwhenenterprisesoperatebysocialmedia.TheanalysisshowsthattheenterprisesneedtodoagoodjobofMarketResearchontheemotionalorientationofthepublicandcatertothepublicinterestandcarryouttargetedactivitiesbeforetheimplementationofsocialmediaoperation.Inaddition，itisnecessarytobuildtherepresentativeactivitiesofenterprises，maintainahighlevelofrewardandgrasptheevolutionofmarketopinion.Theseinitiativeswillenableenterprisestomaintainefficientsocialmediaoperations.Keywords：SocialMedia,IndexSystem,DataEnvelopmentAnalysis,Efficiency一、社会化媒体的定义与发展现状（一）社会化媒体定义2007年...
