目录1绪论...............................................................................................................................................11.1研究的背景.........................................................................................................................11.2研究的意义.........................................................................................................................12公司及项目介绍............................................................................................................................22.1西安WLH有限公司的基本概况........................................................................................22.2项目的简介.........................................................................................................................23项目的环境分析............................................................................................................................43.1政策环境.............................................................................................................................43.2经济环境.............................................................................................................................43.3社会环境.............................................................................................................................53.4技术环境.............................................................................................................................54项目营销策略................................................................................................................................74.1产品及价格策略.................................................................................................................74.2其他营销策略.....................................................................................................................75财务计划与分析............................................................................................................................85.1投资计划.............................................................................................................................85.1.1资金组成..................................................................................................................85.1.2资金来源..................................................................................................................85.2项目的运营.........................................................................................................................85.2.1销售收入的预测......................................................................................................95.2.2营业成本的预测......................................................................................................95.2.3利润预测..................................................................................................................95.2.4投资决策评价指标................................................................................................105.3资金退出...........................................................................................................................116风险及解决对策..................................................................................................................
