修辞在英语广告中的运用 The use of rhetoric in English advertisement in cars 英语学专业VIP免费

TheuseofrhetoricinEnglishadvertisementincarsAbstract:ThispaperprovidesashortsummaryandcommentaryforthestudyofrhetoricintheautomotiveapplicationofEnglishadvertisementbothathomeandabroadinrecentyears.Iwillfocusontheanalysisoftoday'suseofrhetoricinEnglishadvertisementincarproblemsandsolutionsinthedevelopmentaccordingtothecontentsofEnglishadvertisements,theeffectsofautomotivefeaturesinEnglishadvertisementsandtheproblemswecurrentlyface,thethree-pronged,.Forexample:feasibilityandeffectofapplicationofrhetoric,rhetoricalissuessuchashowtouseproperlyinthecarads.Atthesametime,Ialsoraisesomeofmyownideasandinsightsforfuturein-depthstudyofrhetoricinEnglishadvertisementandforreferencetothecaruse.Keywords:Englishadvertisementsincars;rhetoric;function.摘要：本文对国内外近几年来对修辞在汽车英语广告中的运用的研究做了简要的总结和评述。从英语广告的内容，修辞在汽车英语广告中所起的功能效果以及目前所面临的问题三个方面入手展开，着重分析当今修辞在汽车英语广告中的运用的发展面临的问题及解决办法。如：修辞运用的可行性及其效果，修辞在汽车广告中如何运用得体等问题。同时针对问题也提出来自己的一些想法和见解，以便今后对修辞在汽车英语广告中运用的深入研究提供借鉴。关键词:英语汽车广告;修辞;功能.Introduction：Theword"advertisement"inEnglishgainspopularityinthemiddleofthe17thcenturywhenUnitedKingdombeganalarge-scalecommodityactivityatthetime.Itwasintendedtoprovide"commercialnotice."Butnow,thedevelopmentofadvertisingchangessofastandthemeansofpublicityandmediaalsoincreasemore.Asweusenewspaper,broadcast,TVthesemassmedia;orusesignswindow,neontospreadinformation;oruseperformancepracticessuchasmusicandart.However,regardlesshowthedevelopmentofadvertisingchanges,themostexpressivemeansislanguage.Becausewhenpeopleproduceafavortospeciesmerchandiseortheyarereadytopurchasesomethingandpeoplerecommendproductstoothers,themethodoftheircommunicationmoreiswithlanguageexpression.Andweusuallycallthatbysayingofsetting"reputation"fortheproducts.Asuccessfuladvertisementisnotonlyshockingpeople'sVisualandauditorysense,itshouldalsoletpeoplebewillingtoreadowingtoitsrefinedandtastefulfeatures.LiteraryReview:Rhetoricisusingatextmanipulationlanguageexpressiontomakewordsaccurateandvivid.Anditisalsoaneffectivemeanstoletthecontentimpressiveforpeople.Itisalwayssayingthatitcanhaveamultipliereffectifyouaregoodatrhetoric.Tosomeextent,throughrhetoricandadvertisinginfluence,wecanachievetheaimtoimpressconsumers.SotheapplicationofrhetoricinadvertisingEnglishhasbecomeparticularlyimportant.IwillmakearoughdiscussionontherhetoricalcharacteristicsofadvertisingEnglishincars.一、Researchstatusofthistopicatdomesticandabroad1.TheResearchStatusAbroadThesuccessofanadvertisingcanuseAIDMApsychologicaleffect(Attention,Interest,Desire,Memory,Action)(FengCuihua,2005:100)asthebasisofjudgment.Itfocusesonwhethertheadvertisingsuccessfullycatchestheeye,stimulatesinterest,arouseconsumers’desiretobuytheproductsandwhetheritiseasytoberememberedandtoinspireconsumers’behavior.ItalsodeterminesthebasiclanguagefeaturesofEnglishadvertisements.Invocabulary,inEnglishadvertising,designerslikeusingpositiveadjectives,verbswithshort,orusingthetacticsofcompoundwords.Itisobviousthatalotofadvertisingshaveastrongtargetedpersonalpronounsrefinementanditoftencanseizetheattentionofconsumers.Whileinthesentence,designersaremoreinclinedtouseshortwordsorphrasesinsteadofsentences,eveniftheuseoflong...