我国汽车文化产业发展现状与发展策略研究分析 工商管理专业VIP免费

我国汽车文化产业发展现状与发展策略研究摘要随着汽车产业的不断发展，文化产业的不断推进，汽车文化由此而生。汽车文化和文化产业的有机结合形成一个新兴产业--汽车文化产业，正在推进着经济快速发展。汽车文化产业作为“朝阳产业”，正显示出强大的经济带动作用，正在引起各国、各地政府的关注。本文就是再这样的背景下，从汽车文化的概念和汽车文化产业的形成入手，进一步对汽车文化产业加以了解。通过对市场、人才和消费需求现状对我国的汽车文化产业加以分析和研究，并以长春汽车文化产业的现状作为案例来研究我国汽车文化产业未来的发展战略。通过分析和研究可得出以下结论：我国汽车为文化产业起步较晚，发展速度却很快。汽车文化产业的市场发展还不够成熟，但是市场前景很好，很有发展潜力；人才匮乏，需要大力的培养汽车文化产业的多种复合型人才；消费需求大，还可以继续扩大消费需求的潜力。作为新兴“朝阳产业”，汽车文化产业的未来还有巨大的发展潜力和发展空间。关键词：汽车文化；汽车文化产业；发展现状；发展策略ABSTRACTWiththecontinuousdevelopmentofautoindustry,theadvancementofcultureindustry,automobileculturecomes.Thecombinationofcarcultureandculturalindustriestoformanewindustry-autocultureindustry,ispromotingtherapideconomicdevelopment.Autocultureindustryasa"sunriseindustry",isshowingstrongeconomicleadingrole,istheattentionofnationalandlocalgovernment.Underthebackgroundofthisarticleisagainso,fromtheconceptofcarcultureandtheformationoftheculturalindustriesofautomobile,furthertocarcultureindustrytounderstandthem.Basedonthemarket,talentsandthestatusquooftheconsumerdemandforChina'scarcultureindustryanalysisandresearch,andwiththecurrentsituationofChangchunautomobilecultureindustryasacasetostudythedevelopmentstrategyofChina'scarcultureindustryinthefuture.ThroughanalysisandstudycanconcludethatcarsforculturalindustryinChinastartedlate,developmentspeedisfast.Carmarketdevelopmentofculturalindustryisnotmatureenough,butthemarketprospectisverygood,veryhasthedevelopmentpotential;thecultivationofthetalentshortage,needautocultureindustryavarietyofcomplextalents;Consumerdemandisbig,stillcancontinuetoexpandthepotentialconsumerdemand.Asanemerging"sunriseindustry",thefutureoftheautomobilecultureindustryhashugedevelopmentpotentialanddevelopmentspace.Keywords：Autoculture;Autocultureindustry;Currentsituationofthedevelopment;Thedevelopmentstrategyof目录摘要....................................................................IABSTRACT...............................................................II绪论....................................................................2一、有关汽车文化产业的概述................................................2(一)汽车产业..........................................................2(二)文化产业..........................................................2(三)汽车文化..........................................................2(四)汽车文化产业......................................................2二、我国汽车文化产业的发展现状及存在问题..................................2（一）汽车文化产业发展的市场现状.......................................21.产品市场现状.........................................................22.服务市场现状.........................................................2（二）汽车文化产业发展的人才现状.......................................21.汽车展示和博览人才现状...............................................22.汽车竞技与组织管理人才现状...........................................23.汽车媒体策划管理人才现状.........