我国体育赞助合同法律问题研究目录诚信承诺书........................................................................................................................1毕业论文......................................................................................................................2-11中英文摘要及关键词..................................................................................................2一、体育赞助合同概述..............................................................................................3（一）体育赞助的概念和特征............................................................................3（二）体育赞助合同的内涵................................................................................5二、体育赞助合同的法律属性..................................................................................5（一）关于体育赞助合同法律属性的争议.........................................................6（二）关于成为“独立的有名合同”的构想.....................................................7三、我国体育赞助合同立法存在问题和完善建议...................................................9（一）我国体育赞助合同立法存在问题.............................................................8（二）我国体育赞助合同立法完善建议.............................................................9参考文献....................................................................................................................11我国体育赞助合同法律问题研究[摘要]如今体育赞助事业百花齐放，体育赞助带来的经济增长和金融成果成为体育行业发展坚实的资金支持。体育赞助是促进体育事业长足发展的动力,深入研析体育赞助合同的相关问题就具有重要的理论价值和深远的实践意义。然而，在体育赞助实践中，体育赞助合同的法律定性不清、体育赞助合同的履行不能、第三方侵权等问题层出不穷，在一定程度上阻碍了体育赞助事业更好的发展。出于对体育赞助双方的利益保护、体育赞助行为的规范以及对我国体育事业健康发展的促进，本文拟就体育赞助合同的内涵与特征、合同类型的定性争议以及对我国体育赞助合同立法构想的相关法律问题展开分析。[关键词]体育赞助；合同法；法律保护；立法构想[Abstract]Nowadays,withthedevelopmentofthesportssponsorship,theeconomicgrowthandfinancialachievementsbroughtbysportssponsorshiphavebecomeasolidfinancialsupportforthesportsindustry.Sportssponsorshipisamotiveforcetopromotethedevelopmentofphysicalculture.So,tostudythequestionsaboutthesportssponsorshipcontractisofgreatvalueandmeaning.However,withthegrowingproblemssuchasthevaguelawaboutthesportssponsorshipcontract,thenon-performanceofobligationsandtheinfringementtothesponsors’rightoccurring,thesephenomenahavepreventedthesportssponsorshipmarketfromdeveloping.Outofprotectingtheinterestsofbothsidesofsportssponsorship,regulatingthesportssponsorship,andpromotingthehealthydevelopmentofChina'ssports,thearticleisfromtheconnotationandcharacteristicsofthesportssponsorshipcontract,analyzesthenatureorientationofsportssponsorshipcontractandthelegislativeconceptionsofChina'ssportssponsorshipcontract.[Keywords]SportsSponsorship;ContractLaw;LegalProtection;LegislativeConception体育运动历史悠久，体育文化经久不衰。体育随着科技的发展也在不断创新与完善，细微之处彰显着人类的智慧创造出的巨大的精神及文化价值，对现代社会的发展、人文交流以及社会进步有着积极的作用和深远的影响。我国综合国力的提升和全球化趋势的鞭策打开了体育与经济共荣的新局面。体育运动商业化、经济化的特征日益明显，体育运动产业化...
