1直播平台商业计划书目录21一、中国在线直播市场...........................................................................31.1中国网红发展历程......................................................................31.2中国网红分类..............................................................................41.3中国网红经济产业链构成...............................................5二、网络直播的市场现状.......................................................................52.1市场规模......................................................................................52.2市场新态势..................................................................................7三、平台发展资源...................................................................................83.1人力资源......................................................................................83.2设备资源.....................................................................................93.3发展资金.....................................................................................9四、直播市场预测.................................................................................9五、盈利模式.......................................................................................105.1打赏收入...................................................................................105.2广告收入...................................................................................115.3电商收入...................................................................................125.4会员增值服务...........................................................................12六、团队建设方案.................................................................................136.1建设团队人员组织架构............................................................136.2员工通则....................................................................................146.3工作纪律....................................................................................156.4财务制度....................................................................................16326.5团队绩效...................................................................................176.6公司规划...................................................................................18七、项目投融资计划.............................................................................187.1成本估算...................................................................................187.2盈利预测...................................................................................197.3融资结构...................................................................................197.4资金管理原则............................................................................197.5资金管理程序............................................................................197.6重大决策与会议监管程序.......................................................2043一、中国在线直播市场1.1中国网红发展历程网红1.0：互联网尚处于文字和图片时代，博客、BBS是信息传播的主要阵地，主流声音虽然是大趋势，但是以恶俗和恶搞等独具个性的作风能迅速赢得网友的关注，正可谓“无个性，不网红”，凤姐、芙蓉姐姐等因颠覆了传统的大众审美情趣而迅速得到传播，恶俗及审丑文化由此在网络世界拉开序幕。网红2.0：PC互联网用户呈爆发性的增长，视频传播成为了新的传播杠杆...
