第1页共17页时间：2015年3月25日目录第2页共17页一、展会市场环境分析...........................................................................................................4（一）行业环境分析.......................................................................................................4（二）展会背景分析.......................................................................................................4（三）项目SWOT分析..................................................................................................5二、展会框架..................................................................................................................................5（一）展会名称.......................................................................................................................5（二）展会时间.......................................................................................................................5（三）展会地点.......................................................................................................................5（四）主办展机构...........................................................................................................6（五）承办机构...............................................................................................................6（六）办展目的...............................................................................................................6（七）办展频率...............................................................................................................6（八）参展范围...............................................................................................................61、特色调味食品...............................................................................................................62、四川美食.......................................................................................................................63、市县品牌农产品...........................................................................................................74、瓜果蔬菜.......................................................................................................................75、糖酒..............................................................................................................................76、有机食品.......................................................................................................................77、食品机械.......................................................................................................................7（九）展会主题...............................................................................................................7三、会展工作人员分工计划...........................................................................................................7（一）前期的宣传与推广计划...............................................................................................7（二）场地布置计划...............................................................................................................8（三）礼仪服务计划...............................................................................................................8（四）现场场地管理..........................................................
