四川省中医药健康养生旅游总体规划纲要(成果稿)VIP免费

四川省中医药健康养生旅游总体规划纲要四川旅游局成都中医药大学二○○八年九月1目录总则....................................................................................1一、规划范围与资源特征........................................................1（一）规划范围...............................................................1（二）资源特征...............................................................2二、发展目标与战略..............................................................6（一）发展定位...............................................................6（二）发展目标...............................................................7（三）发展战略...............................................................9三、规划布局.....................................................................11四、产品开发规划...............................................................12（一）产品体系规划.......................................................12（二）主题旅游产品规划.................................................14五、重点景区与线路规划......................................................15（一）“成都-世界中医药文化体验核心区”.......................15（二）“都江堰-青城山国际中医养生休闲度假中心”..........16（三）“峨眉山-彭祖国际中医康体与长寿养生中心”..........17（四）“攀西阳光国际中医健康疗养冬令营（基地）”........18（五）“阿坝藏羌医药文化与健康养生探寻”线路...............191（六）“甘孜藏医药文化与健康养生探寻”线路..................20（七）“攀西彝族、摩梭医药文化与健康养生探寻”线路21（八）“中医药与佛教、彭祖长寿文化体验”线路...............21（九）“中医药与道教养生文化体验”线路........................22六、重点城镇旅游功能规划..................................................23（一）成都市................................................................23（二）都江堰市.............................................................23（三）峨眉山市.............................................................23（四）彭山县................................................................24（五）攀枝花、西昌市....................................................24（六）阿坝州................................................................24（七）甘孜州................................................................25（八）成都郊县及相关地（市）、州.................................25七、旅游基础服务设施规划..................................................25（一）旅游交通规划.......................................................25（二）旅游住宿、旅行社规划...........................................26（三）旅游商品与购物规划..............................................26（四）旅游餐饮规划.......................................................27（五）其他旅游设施规划.................................................27八、市场营销规划...............................................................27（一）营销目标.............................................................27（二）旅游形象宣传与推广..............................................282（三）目标市场营销策略.................................................29（四）营销手段.............................................................30九、规划实施措施...............................................................33（一）工作机制建设.......................................................33（二）资金筹措........