题目上海浦发银行财务报表分析摘要企业经营成功与否重在管理，管理是否有效立于战略选择，而企业的战略选择又不可忽视财务分析。财务分析是企业财务战略等财务活动的必要依据，作为企业管理的重要手段之一，无疑在企业的发展中扮演着至关重要的角色。本文以上海浦发银行为研究对象，以2010年至2014年的报表资料和其他相关资料为依据，综合运用会计、财务管理及财务分析等课程的知识技能，采用比较分析、比率分析、因素分析等方法，对上海浦发银行的偿债能力、盈利能力、营运能力和发展能力等进行分析与评价。在此基础上，本文系统阐述了上海浦发银行的财务战略。关键词：上海浦发银行；财务分析；财务战略；选择AbstractThesuccessofenterprisemanagementliesinthemanagement,whetherthemanagementiseffectiveinthestrategicchoice,andthestrategicchoiceoftheenterprisecannotignorethefinancialanalysis.Financialanalysisisthenecessarybasisforthefinancialactivitiesofenterprisefinancialstrategy,asoneoftheimportantmeansofenterprisemanagement,nodoubtplayacrucialroleinthedevelopmentoftheenterprise.ThispapertoChinaCo.,Ltd.astheresearchobject,from2010to2014reportsandotherrelevantinformationasbasis,theintegrateduseofaccounting,financialmanagement,financialanalysis,etc.thecurriculumknowledgeandskills,byusingcomparativeanalysis,ratioanalysis,factoranalysis,onthesolvencyofChinapufaCo.,Ltd.,profitability,operationabilityanddevelopmentability,analysisandevaluation.Onthebasisofthis,thepapersystematicallyexpoundsthefinancialstrategyofpufaLimitedbyShareLtd..Keywords:PUFABANK;financialanalysis;financialstrategy;choice目录摘要：...........................................................................................................................................IIIAbstract：......................................................................................................................................III一、引言.......................................................................................................................................1（一）研究背景.....................................................................................................................1（二）研究目的和意义.........................................................................................................1（三）研究思路和框架.........................................................................................................11．研究思路....................................................................................................................12．研究框架....................................................................................................................1二、上海浦发银行的经营现状分析............................................................................................1（一）我国银行行业概况.....................................................................................................1（二）上海浦发银行概况.....................................................................................................2三、上海浦发银行的财务分析....................................................................................................2（一）财务分析的定义.........................................................................................................2（二）上海浦发银行的财务报表分析.................................................................................21．上海浦发银行的资产负债表分析.....................
