温州泽雅城郊休闲旅游发展条件及对策分析研究 旅游管理专业VIP专享VIP免费

论文题目龙池生态园郊休闲旅游发展条件及对策分析摘要龙池有着丰富的旅游资源和良好的区位优势，但在过去的旅游开发中却没有突出特色，缺乏知名度。本文运用SWOT分析法，结合龙池客观情况，分析了龙池城郊休闲旅游发展条件的优势，比如旅游资源丰富，区位条件良好；劣势，比如开发宣传力度不够，缺乏知名度，旅游产品单一，缺乏特色等，以及发展条件的机会与威胁。并在此基础上提出了加强政府主导，加强规划，加强宣传力度，打造品牌，加强旅游产品结构多元化，引进人才，提高服务水平等相应的发展对策。关键词龙池城郊休闲旅游SWOT分析ABSTRACTTherearerichtourismresourcesandgoodlocationadvantagesinZeya,butthepasttourismdevelopmentisfreeofcharacteristicsandpopularity.ThispaperutilizetheSWOTanalysis,combiningwiththeobjectiverealityofZeya，analyzethestrength，weakness，opportunityandthreatsofthedevelopmentconditionsofZeyasuburbleisuretourism，anditalsoputsforwardthecorrespondingdevelopmentcountermeasures.KEYWORDSZeyaSuburbLeisureTourismSWOTAnalysis目录摘要....................................................................................................................................................1ABSTRACT.......................................................................................................................................2目录.....................................................................................................................................................3第1章绪论.......................................................................................................................................51.1研究背景及意义.......................................................................................................................51.2研究目的及内容.......................................................................................................................51.3研究方法...................................................................................................................................6第2章城郊休闲旅游发展的理论基础............................................................................................72.1城郊休闲旅游的定义...............................................................................................................72.2城郊休闲旅游的特点...............................................................................................................72.3城郊休闲旅游发展条件的SWOT分析...................................................................................82.3.1SWOT分析法.....................................................................................................................82.3.2SWOT分析法对城郊休闲旅游发展条件的指导作用.....................................................8第3章龙池城郊休闲旅游发展条件的SWOT分析......................................................................93.1优势分析...................................................................................................................................93.1.1旅游资源丰富....................................................................................................................93.1.2良好的区位条件..............................................................................................................103.2劣势分析...................................................................................................................................