徒步登山游游客消费特征探析分析研究 工商管理专业VIP专享VIP免费

题目徒步登山游游客消费特征探析——以重庆市为例摘要近年来，山地旅游作为一项结合登山运动和旅游活动、旅游开发的产物，得到了越来越多的关注和研究。越来越多的游客开始关注山地旅游，并将山地作为休闲度假的重要目的地。伴随着经济社会的发展，山地旅游的业态和旅游方式也不断延伸，增加新的内容。目前全世界的山地旅游包括山地观光、山地文化、山地乡村、山地休闲、山地度假和山地运动等主要类型。重庆市是举世闻名的“山城”，山地面积占据着较大比例。大部分重庆市民对上坡下坎都不陌生，对山地有一种与生俱来的感情。随着重庆市民的旅游需求日益增长，山地旅游逐渐成为一种理想的休闲度假方式。本文通过对国内外山地旅游综述进行理论研究，结合重庆市山地旅游的开发现状，对重庆市徒步登游游客的消费特征进行实证研究，本文根据国内外对登山旅游的概念、登山旅游者、登山旅游者的行为和需求研究，综合分析重庆山地旅游产品开发现状。通过文献分析法、深度访谈法、问卷调查法、统计分析法等对重庆徒步登山游游客的人口学特征、游客消费行为和游客消费心理进行统计分析，总结重庆市徒步登山游存在的问题，并根据具体的问题提出意见和建议，以此来促进重庆徒步登山游产品的合理开发以及长远发展。关键词:徒步登山、游客消费行为、重庆AbstractInrecentyears,mountaintourismhasreceivedmoreandmoreattentionandresearchasaproductofcombiningmountaineeringandtourismactivitiesandtourismdevelopment.Moreandmoretouristsarebeginningtopayattentiontomountaintourismandusemountainasanimportantdestinationforleisureandholiday.Alongwiththeeconomicandsocialdevelopment,theformatofmountaintourismandthewayoftourismhavealsobeenextended,addingnewcontent.Thecurrentmountaintourismintheworldincludesmountaintourism,mountainculture,mountainvillages,mountainrecreation,mountainresortsandmountainsports.Chongqingisaworld-famous“mountaincity”withalargeproportionofmountainousareas.MostChongqingcitizensarefamiliarwiththeuphillslopeandhaveaninnatefeelingforthemountains.WiththegrowingdemandfortourismfromChongqingcitizens,mountaintourismhasgraduallybecomeanidealwayforleisureandholiday.Basedonthetheoreticalresearchonmountaintourismathomeandabroad,combinedwiththedevelopmentstatusofmountaintourisminChongqing,thispaperconductsanempiricalstudyontheconsumptioncharacteristicsofChongqing'shikingtourists.Thispaperisbasedontheconceptofmountaineeringtourismathomeandabroad,mountaineeringtourists,mountainclimbing.Researchonthebehaviorandneedsoftourists,comprehensiveanalysisofthedevelopmentstatusofChongqingmountaintourismproducts.Throughtheliteratureanalysismethod,in-depthinterviewmethod,questionnairesurveymethod,statisticalanalysismethod,etc.,thedemographiccharacteristics,tourists'consumptionbehaviorandtourists'consumptionpsychologyofChongqinghikingtouristsarestatisticallyanalyzed,andtheproblemsofChongqinghikingtouraresummarized.Suggestionsandsuggestionsbasedonspecificissuestopromotetherationaldevelopmentandlong-termdevelopmentofChongqinghikingandmountaineeringproducts.Keywords:hiking,touristconsumptionbehavior,Chongqing目录1绪论......................................................................................................................................................51.1研究背景....................................................................................................................................51.2研究目的和意义........................................................................................................................51.3研究方法.....................................................