浅析深圳市琴韵天下文化传播有限公司的发展战略AnalysisontheDevelopmentStrategyofShenzhenQinyunWorldCultureCommunication目录摘要............................................................................IABSTRACT.........................................................................II1绪论.........................................................................11.1研究背景................................................................11.2研究对象................................................................21.3研究方法................................................................22深圳市琴韵天下文化传播有限公司的发展现状.....................................22.1深圳市琴韵天下文化传播有限公司简介......................................22.2发展现状和问题..........................................................33深圳市琴韵天下文化传播有限公司宏观环境分析...................................33.1政治法律环境分析........................................................33.1.1国家方针政策........................................................33.1.2法律体制............................................................43.1.3深圳市政策推行......................................................43.2经济环境分析............................................................43.2.1宏观经济政策........................................................53.2.2公民消费结构........................................................53.2.3公民收入水平........................................................53.2.4深圳市经济发展现状..................................................53.3人口和社会环境分析......................................................63.3.1教育水平............................................................63.3.2价值观念............................................................63.3.3人口结构变化........................................................63.3.4深圳市教育事业概况....................................................73.3.5单独两孩政策的放开..................................................73.4技术环境分析............................................................74深圳市琴韵天下文化传播有限公司的SWOT分析....................................74.1优势（strength）分析....................................................84.1.1授课教师专业知识水平过硬............................................84.1.2领导者管理理念超前..................................................84.1.3拥有较好的地理位置和服务意识........................................84.1.4丰富的艺术活动......................................................84.2劣势（weakness）分析....................................................84.2.1缺乏具有自身特色的课程..............................................84.2.2电子商务方面的经验不足..............................................94.2.3招生手段单一........................................................94.3机会(opportunity)分析...................................................94.3.1市场前景广大........................................................94.3.2单独二胎政策放开....................................................94.3.3国家政策和经济环境形势向好..........................................94.4威胁（threat）分析......................................................94.4.1民办教育培训行业竞争市场规范化程度较低..............................94.4.2供应者（教师）具有较强的讨价还价...
