浅析吴起县土豆的营销策略分析研究 市场营销专业VIP免费

浅析吴起县土豆的营销策略摘要：我国是土豆生产大国，土豆也有极大的发展潜力。我国虽然有土豆的国家标准和行业标准，通过严格执行国家和行业的，取得了一些令人满意的成绩，但与欧洲相比还有着很大的差距。所以加强我国土豆产品的市场营销，对于拉动土豆的市场需求，发挥市场机制的作用都具有重要的意义。本文以吴起县土豆的营销现状为例，从市场营销策略创新为起点对现阶段市场营销方式进行研究，然后通过查找资料寻找吴起县土豆在质量、价格、销售渠道以及供应四大方面存在的不足，最后对发现的问题提出改进措施，使得吴起县以及全国的土豆市场营销状况都有较大的提高。关键词：土豆市场营销AnalysisofWuQicountypotatomarketingstrategyAbstract:Chinaisabigcountryofproductionofpotatoes,potatoesalsohasgreatpotentialfordevelopment.Althoughourcountryhaspotatonationalstandardsandindustrystandards,throughthestrictimplementationofnationalandindustry,gainedsomesatisfactoryresult,butcomparedwithEuropehavealargegapbetweenthe.Sothestrengtheningofourcountrypotatoproductmarketing,topullthepotatomarketdemand,producetheeffectofmarketmechanismhasimportantsignificance.AccordingtotheWuQicountypotatomarketingpresentsituationasanexample,fromthemarketingstrategyinnovationasthestartingpointtothepresentstageofmarketingmethods,andthenfindtheinformationbylookingforWuQicountypotatoinquality,price,saleschannelsandsupplyfourrespectstheinadequacyofexistence,finallytodiscoverproblemsputsforwardtheimprovementmeasures,makingWuQicountyandthepotatomarketingsituationhasgreatlyimproved.Keywords:potatomarketing目录一、绪论........................................................................................................................5（一）研究背景及意义........................................................................................5（二）研究内容....................................................................................................5二、市场营销理论........................................................................................................6（一）满足市场需求与4P营销理论..................................................................6（二）注重消费者意愿与“4C”营销理论.......................................................6（三）建立顾客忠诚度与“4R”营销理论.........................................................7（四）三种营销理论的比较................................................................................7三、吴起县土豆市场现状及存在的问题....................................................................8（一）产品质量问题............................................................................................81.种子质量问题.............................................................................................82.品种问题.....................................................................................................93.土豆生产没有形成标准化体系.................................................................94.收获机具可靠性差.....................................................................................9（二）价格问题..................................................................................................10（三）销售渠道问题..........................................................................................101.市场体系不健全.......................................................................................102.风险高................................................