浅析4S店销售流程及销售技巧目录摘要................................................................................................................................................3关键词：4S店；销售模式；销售技巧.........................................................................................3Keywords:.......................................................................................................................................31关于4S店的概念.........................................................................................................................31.1社么是4S店......................................................................................................................31.24S店的现状......................................................................................................................42国内外汽车销售模式...................................................................................................................42.1国外销售模式....................................................................................................................42.2国内销售模式...................................................................................................................534S店销售流程.............................................................................................................................53.14S店销售流程..................................................................................................................53.1.1销售流程的重要性.........................................................................................................53.1.2销售人员的基本素质.....................................................................................................53.1.3客户的开发....................................................................................................................53.1.4客户的接待....................................................................................................................53.1.5客户需求的分析.............................................................................................................63.1.6车辆的介绍....................................................................................................................63.1.7试乘试驾........................................................................................................................63.1.8协商及异议的处理.........................................................................................................73.1.9签约成交........................................................................................................................73.1.10交车..............................................................................................................................73.1.11售后跟踪......................................................................................................................744S店的销售技巧.........................................................................................................................74.1整洁干练的外在形象和销售礼仪....................................................................................74.2良好的心理素质...........................................................................................................
