肉嘟嘟微景观有限公司创业计划书目录一、执行总结............................................................................................................................-1-1.1创意前景和产品简介....................................................................................................-1-1.2公司基本情况及管理团队............................................................................................-1-1.3市场分析与营销策略....................................................................................................-1-1.4产品、服务、制造........................................................................................................-1-1.5投资、财务及风险........................................................................................................-2-二、公司描述..............................................................................................................................-2-2.1公司简介.......................................................................................................................-2-2.2公司目标.......................................................................................................................-3-（1）品质为本............................................................................................................-3-（2）公司盈利............................................................................................................-3-（3）核心理念............................................................................................................-3-（4）人力资本............................................................................................................-3-（5）社会责任............................................................................................................-3-（6）顾客效应............................................................................................................-4-2.3公司战略.......................................................................................................................-4-2.3.1总体战略............................................................................................................-4-2.3.2具体发展战略....................................................................................................-6-2.3.3可行性分析........................................................................................................-7-三、产品与服务..........................................................................................................................-7-3.1项目背景.......................................................................................................................-7-3.2产品描述.......................................................................................................................-7-3.2.1成品微景观........................................................................................................-8-3.2.2DIY微景观........................................................................................................-9-3.2.3苔藓涂鸦............................................................................................................-9-3.3产品的独创性和优点.................................................................................................
