清单计价模式下工程项目投标报价策略分析内容摘要：本文主要介绍了清单计价模式的概念及其模式的实施与传统计价模式的区别和优势，在投标报价中清单计价模式与投标报价的策略相结合，使中标的几率增大。企业在投标竞争中不断的改进自己，优化自身内部结构，既增大中标概率，又在竞争中学习，优化内部结构，节约资源，提高企业的资金利用效益，以适应市场的发展需求。关键词：清单计价投标报价报价策略AnalysisofengineeringprojectbiddingunderthemodeofbillofquantitiesAbstract:Thispapermainlyintroducestheconceptoflistpricingmodelanddifferenceandadvantageofitsmodelimplementationandthetraditionalpricingmodel.Inthebidquotation,thelistvaluationmodecombinedwithbiddingstrategymakesthechancesofwinningthebidhigher.Inbiddingcompetition,enterprisescanconstantlyimprovethemselvs,optimizetheirowninternalstructure,notonlyincreasetheprobabilityofwinningthebid,butalsolearnfromcompetition,optimizetheinternalstructure,saveresources,andeableenterprisestogrowcontinuouslytomeetthemarketdevelopmentneeds.Keywords:listvaluationbidquotationquotationstrategy目录综述......................................................................................................11工程量清单计价与定额计价的不同..........................................................................11.1工程计价方面的不同...............................................................................11.2分部分项工程单价的构成不同.......................................................................21.3单位工程项目的划分不同...........................................................................21.4计价的依据不同...................................................................................22工程量清单计价的优势...................................................................................22.1适应市场变化能力强..............................................................................22.2利于实现招标的本质...............................................................................32.3利于发包方选择施工企业...........................................................................32.4利于施工企业改善管理方式，提高竞争力.............................................................32.5清单计价模式下投标报价策略.......................................................................32.5.1生存型....................................................................................32.5.2竞争性....................................................................................42.5.3盈利型....................................................................................43工程概况................................................................................................43.1自然环境状况.....................................................................................43.2工程建筑的设计概况...............................................................................43.3工程结构设计概况.................................................................................54投标报价策略的研究......................................................................................54.1投标报价策略的主观条件...........................................................................54.2投标报价策略的客观条件...........................................................................64.3常见的投标策略.....................................................................
