浅析旅游节庆对举办地的影响及开发策略——以天津宁河七里海旅游节庆为例摘要：旅游节庆随着旅游业的快速发展进入人们的视野并备受关注，其鲜明的主题性、高度的参与性、巨大的娱乐性和卓越的综合性使其受到游客追捧，同时带动地方各相关行业发展，具有明显的行业优势。本文以宁河七里海旅游节庆为例，分析七里海旅游节庆现状，发现其呈现促进当地经济增长及宣扬传统文化的优势，但同时表现出当地群众参与性低、品牌宣传不足、专业人员匮乏及政策不健全、系统化水平低的问题。针对现状，本文从提高群众参与、加大品牌推广、增强政府扶植等方面提出可行对策，以求为七里海旅游节庆能够健康持续发展提供可借鉴的依据。关键词：旅游节庆,旅游发展,七里海,湿地,开发OntheTtheTourismFestivalVenueandDevelopmentStrategy-ToTianjinNinghetheQilihaiTourismFestivalsAbstract:Thetourismfestivalcomingintoviewwiththerapiddevelopmentofthetourismandconcern,itsdistinctivetheme,ahighdegreeofparticipation,thehugeentertainmentandexcellentintegratedmakesthemsoughtafterbytouristsatthesametimetopromotelocalrelevantindustrydevelopment.NinghetheQilihaitourismfestivals,forexample,analyzethecurrentsituationoftheQilihaitourismfestivalsdrawhastheadvantagetopromotelocaleconomicgrowthandpromotethetraditionalculture,butatthesametimeshowedtheparticipationoflocalpeopleislow,lackofbrandawarenessandlackofprofessionalsandthepolicyisnotperfect,andthelowlevelofsystematized.Forthecurrentsituation,thispaperputforwardfeasiblecountermeasurestoimprovemassparticipation,increasebranding,enhancedgovernmentsupport,inordertoprovideareferencebasisforQilihaitourismfestivaltobehealthyandsustainabledevelopment.Keywords:TourismTestivals,tourismdevelopment,Qilihai,Wetlands,development目录一、旅游节庆概述与现状分析的................................................................................1（一）旅游节庆概述...............................................................................................................1（二）旅游节庆特点..................................................................................................1（三）我国旅游节庆发展的现状分析................................................................................2二、七里海旅游节庆开发............................................................................................2（一）根据自然环境优势，推出湿地文化节..........................................................2（二）利用湿地条件，推出七里海河蟹节......................................................................3三、旅游节庆对七里海的影响....................................................................................3（一）旅游节庆促进七里海县经济增长...........................................................................3（二）旅游节庆是宣扬传统文化的平台...........................................................................4四、七里海旅游节庆存在问题分析............................................................................5（一）缺乏历史文化，群众参与度低................................................................................5（二）营销宣传不足致使知名度不够................................................................................5（三）专业性节庆规划组织与人员比例低......................................................................6（四）缺乏政策指导，全局规划，规范性不足.............................................................6（五）市场化水平低、效益差，旅游节庆项目少，缺乏系统性...............
