论文题目:平和蜜柚产业的调查与分析摘要..........................................................................................................................................................4Abstract..........................................................................................................................................................51引言......................................................................................................................................................61.1研究背景及意义..............................................................................................................................71.1.1研究的背景..................................................................................................................................71.1.2研究的意义..................................................................................................................................71.2研究的主要内容..............................................................................................................................82平和蜜柚产业的发展与现状..............................................................................................................82.1平和种植蜜柚的天然条件..............................................................................................................82.2平和蜜柚的历史由来......................................................................................................................92.3平和蜜柚产业现状..........................................................................................................................102.3.1平和蜜柚的产业规模..................................................................................................................102.3.2平和蜜柚的销售情况..................................................................................................................103平和蜜柚产业存在的问题..................................................................................................................113.1产量过剩、出口受限......................................................................................................................113.2营销模式单一..................................................................................................................................123.3品牌保护力度不足..........................................................................................................................134平和蜜柚产业发展的对策探讨...........................................................................................................134.1努力提高蜜柚质量,科学管理产业转型.......................................................................................134.2积极培育电商市场,搭建营销造势平台.......................................................................................144.3加强品牌管理,维护品牌声誉.......................................................................................................15参考文献..................................................................................................................................................17致谢............................................................................................................................................................