摘要在全球旅游产业市场之中，奖励旅游已经成为其中增长速度最快的细分市场之一，尽管如此，我国奖励旅游的发展状况却远不能够满足企业的需求。因此，本文将会从具体案例出发，借鉴国内外的一些理论和实践，来探讨奖励旅游在我国大型的销售导向型企业里的应用程度。企业需要注意以下三个问题：第一，奖励旅游是对具有突出贡献的员工进行的一种奖励，同时也是有效培育企业的文化、增强企业内部的凝聚力以及激发员工工作热情的措施。第二，奖励旅游应该是企业的一项重要管理策略，因此企业必须对奖励旅游的整个流程进行完善周密的安排，确保此项活动能达到预期目标。第三，确保此项活动能使员工的奖励和企业的未来发展互补。关键词：旅行社；奖励旅游；开发策略AbstractIncentiveTravelhasbecomeonethefastestgrowingsegmentsintheglobaltravelindustry.However,thedevelopmentofincentivetravelinChinastillcannotmeetwiththegroovingdemandsoftheenterprises.Basedondomesticandinternationaltheoriesandpracticesaswellassometypicalcasesofincentivetravel,thispaperhasdiscussedhowincentivetravelcanbeappliedtolargesales-orientedcompanies,atthesametime,theapplicationmethodslikethebasicprinciplesoftheimplementationofincentivetravel,activityplans,thechoiceofdestinations,thesizeoftourgroups,itineraryplans,softservices,costmanagement,andsecuritymanagement.Todevelopincentivetravel,theenterprisesshouldfocusonthethreepoints.Firstly,enterprisesshouldimprovetheunderstandingofincentivetravelthattheprogramisbothtorewardthosewhohavemadeoutstandingcontributions,andtheimportantmeasuresaimedatcultivatingcorporateculture,enhancingstaffpassionsofwork,increasingcorporatecohesion,expandingthecorporateinfluence,andimprovingbusinessmanagement.Secondly,incentivetravelshouldbetreatedasanimportantmanagementstrategyandbewellandconsiderablyplannedandarrangedtoachievethedesiredactivitiesobjectives.Finally,theimplementedactivitiesshouldalwaysbeinagreementwithcompanyobjectives.Hence,theactivitiescouldbuilduptherapportfromtherewardedemployees,whichactuallybenefitstheenterprisesanyupcomingdevelopmentanddirection.Keywords:TravelAgency;Incentivetourism;Developmentstrategy目录摘要.............................................................IAbstract.........................................................II一、绪论..........................................................1（一）研究背景..................................................1（二）研究意义..................................................1（三）研究方法..................................................1二、奖励旅游产品概述............................................2（一）产品功能的特征............................................2（二）产品内容的特征............................................2三、奖励旅游产品的现状分析.....................................2（一）国外奖励旅游产品发展的现状................................2（二）国内奖励旅游产品发展的现状................................3四、奖励旅游产品的开发..........................................4（一）开发的原则................................................4（1）奖励旅游的高价效性......................................4（2）奖励旅游费用来源于额外创造的利润........................4（3）奖励旅游活动的安全性....................................4（二）开发流程..................................................5（三）开发策略及相关案例分析....................................6（1）活动预案................................................6（2）旅游目的地选择.........................
