摘要随着我国医疗消费水平提高，人口老龄化加快，慢性病患者增加，药品的需求也在大幅提高。全民医保落实，大病医保全民覆盖，为医药行业带来重大机遇。网售处方药、医药分家分级诊疗、药品一致性评价等政策的试点实施，为医药企业的发展指明了方向。为使齐鲁制药企业适应医药新政策，在激烈的市场竞争获胜，齐鲁制药企业必须重新制定发展战略。本文首先分析了医药行业的背景，运用现代战略管理理论，对企业战略相关文献进行梳理，并对制药行业环境、企业内部环境进行分析，对企业优势和劣势、机会及威胁进行分析，得出齐鲁制药应采用稳定型发展战略，巩固齐鲁制药企业已有领域的优势地位，取得市场竞争的优势地位。在确定了企业总体战略的前提下，为保障企业各个战略的顺利推进，本文提出相应保障措施，保障齐鲁制药企业发展战略的各级目标得以最终实现。并且结合齐鲁制药企业实际情况，制定适合企业发展的战略，解决企业发展过程中遇到的问题，促进齐鲁制药企业长期稳定发展。研究结论为齐鲁制药企业战略决策层制定战略提供参考，对医药行业其他企业具有一定的借鉴意义。关键词：制药企业,齐鲁制药有限公司,战略管理论文题目齐鲁制药企业发展战略研究AbstractWiththeimprovementofmedicalconsumptioninChina,theagingofthepopulationhasaccelerated,thenumberofpatientswithchronicdiseaseshasincreased,andthedemandfordrugshasbeengreatlyimproved.Universalmedicalinsuranceimplementation,seriousillnessmedicalinsurancenationwidecoverageforthepharmaceuticalindustrytobringsignificantopportunities.Thetrialimplementationofsuchpoliciesasthesaleofprescriptiondrugs,theseparationofmedicalinstitutions,theclassificationofmedicaltreatmentandtheevaluationofdrugconsistencyhavepointedoutthedirectionforthedevelopmentofpharmaceuticalenterprises.InordertomakeQilupharmaceuticalenterprisesadapttothenewpolicyofmedicineandwininthefiercemarketcompetition,Qilupharmaceuticalenterprisesmustreformulatetheirdevelopmentstrategy.PressureThispaperfirstanalyzesthespringbackofthepharmaceuticalindustry,usingthemodernstrategicmanagementtheories,literaturesoncorporatestrategy,andthepharmaceuticalindustryenvironment,theinternalenvironmentofenterprisesareanalyzed,advantagesanddisadvantages,opportunitiesandthreatsanalysis,itshouldbeusedinQilupharmaceuticalstabledevelopmentstrategy,consolidatetheQilupharmaceuticalenterpriseshavefieldthedominantposition,achieveadominantpositioninmarketcompetition.Underthepremiseofdefiningtheoverallstrategyoftheenterprise,inordertoensurethesmoothprogressofeachenterprise'sstrategy,thispaperputsforwardcorrespondingsafeguardmeasurestoensurethatthegoalofthedevelopmentstrategyofQilupharmaceuticalenterprisescanbeachievedfinally.BasedontheactualsituationofQilupharmaceuticalenterprises,thispaperformulatedastrategysuitableforthedevelopmentofenterprises,solvedtheproblemsencounteredintheprocessofenterprisedevelopment,andpromotedthelong-termstabledevelopmentofQilupharmaceuticalenterprises.Theresearchconclusionprovidesreferenceforthestrategicdecision-makinglayerofQilupharmaceuticalenterprises,andhascertainreferencesignificancetootherenterprisesinthepharmaceuticalindustry.Keywords:pharmaceuticalenterprises,QiluPharmaceuticalCo.,Ltd.,strategicmanagement目录摘要IAbstractII一、绪论5(一)研究的背景5（二）研究的意义51.理论意义52.现实意义5(三)国内外文献51.国外文献综述52.国内文献综述5（四）研究内容5二、相关概念综述6(一)战略管理理论6(二)战略管理的发展与演变7三、齐鲁制药企业概况8(一)公司简介8（二）齐鲁制药企业发展战略存在的主要问题8四、齐鲁制药有限公司环境分析9（一）外部宏观环境分析91.政治环境分析92.经济...
