农村菜鸟驿站运营现状与优化分析—以安徽省利辛县为例摘要：近年来电商平台销售系统不断完善，但是在物流系统却暴露出越来越多的问题，主要集中在乡镇最后一公里的配送问题上，针对最后一公里的配送问题，这些年以探索出很多解决方案，但对于乡镇农村来说问题依然存在，而且问题还不止存在于最后一公里的配送上。在物流服务方面，也存在着诸如取件高峰等待时间较长，员工流失率较高等问题。阿里巴巴旗下的菜鸟驿站致力于解决最后一公里的相关问题，填补了物流配送的空白，使得物流服务的配套体系更加的完善。但是随着菜鸟驿站的发展，门店的增多，客户数量增加的基础上，菜鸟驿站在物流业务方面的发展上也出现了一些问题，集中体现在服务方面，本文结合菜鸟驿站发展过程中存在的问题，针对性的提出农村菜鸟驿站物流业务的完善建议，旨在提高农村菜鸟驿站的物流服务水平。关键词：菜鸟驿站；物流服务；合作站点；服务水平EnglishtitleAbstract：Inrecentyears,theElectronicBusinessplatformsalessystemisconstantlyimproving,butinthelogisticssystemhasexposedmoreandmoreproblems,mainlyconcentratedinthetownshiplastkilometerdistributionproblem,forthelastkilometerofdistributionproblems,theseyearstoexplorealotofsolutions,butforthetownshipruralareas,theproblemremains,Andtheproblemgoesbeyondthelastmileofdistribution.Intheaspectoflogisticsservice,therearesomeproblems,suchaslongwaitingtimeforpick-upandhighturnoverrateofstaff.Alibaba'srookiestationiscommittedtosolvethelastkilometerofrelatedissues,fillingthegapinthelogisticsdistribution,makingthelogisticsservicessupportingsystemmoreperfect.Butwiththedevelopmentoftherookiestation,theincreaseinthenumberofstores,thebasisofincreasedcustomernumbers,rookiestationinthelogisticsbusinessinthedevelopmentofanumberofproblems,concentratedintheservice,thisarticlecombinedwiththerookiestationinthedevelopmentprocessoftheproblems,pointedouttheruralrookiestationlogisticsBusinessimprovementproposals,Theaimistoimprovethelogisticsservicelevelofrookiestation.KeyWords:Rookiestation;Logisticsservice;Cooperativesite;servicelevel目录1绪论..............................................................41.1研究目的和意义...............................................41.1.1理论意义...............................................41.1.2应用意义...............................................41.2国内外研究现状...............................................41.2.1国内研究现状...........................................41.2.2国外研究现状...........................................41.3研究内容和方法...............................................51.3.1研究内容...............................................51.3.2主要研究方法...........................................52菜鸟驿站相关理论..................................................62.1菜鸟驿站....................................................62.2最后一公里配送..............................................62.3“O2O电商模式”..............................................63.利辛县农村菜鸟驿站运营现状及存在的问题...........................73.1利辛县农村电商物流发展现状分析...............................73.2利辛县农村菜鸟驿站站点运营流程分析...........................73.2.1上游运作流程...........................................73.2.2下游运作流程...........................................83.2.3站点内运营流程.........................................83.3利辛县农村菜鸟驿站主要功能...................................83.3.1代收包裹和代发快递服务.................................83.3.2优惠导购.......................
