第一章绪论.........................................................................................................................................11.1研究背景.........................................................................................................................................11.2研究的目的和意义..........................................................................................................................21.3研究方法..........................................................................................................................................31.4研究结果和不足...............................................................................................................................41.4.1研究结果.......................................................................................................................................41.4.2纸张不足.......................................................................................................................................4第二章关理论综述..........................................................................................................................52.1中国汽车现状...................................................................................................................................52.2竞争力................................................................................................................................................62.3品牌竞争............................................................................................................................................72.4产品配置要求....................................................................................................................................82.4.1吸能钢架..........................................................................................................................................82.4.2塑料成型材料...................................................................................................................................92.5变速箱，发动机技术规格..................................................................................................................10第三章自主汽车品牌发展的评价方法及来源分........................................................123.1独立汽车品牌竞争力研究现状......................................................................................................123.2自主品牌发展的目标和宗旨...............................................................................................................143.3自主品牌公司发展路线（大众汽车）...............................................................................................15第四章提高自主品牌的市场竞争力...................................................................................224.1自有品牌目前的市场销售状况......................................................................................................22第五章总结分析..............................................................................................................445.1独立品牌的发展前景.........................................................................................................44第六章提高中国汽车企业品牌竞争力的建议与对策..........................................................51结论......
