联想集团有限公司盈利状况及其影响因素摘要联想集团作为中国首屈一指的PC企业,近年来,在公司的发展运营中存在着去多机遇和挑战,不断的维护国内市场,同时不断的开阔海外的PC市场,发展企业的经济实力。本文大致分为五个部分,对联想集团盈利状况极其影响因素进行分析。介绍了联想集团的大致情况,以及近些年来的盈利状况,分析影响联想的发展因素,从而提出改进措施,为联想的发展提供一份宝贵的意见。关键字:联想集团;公司财务;盈利状况;因素AbstractLenovoGroupasChina'sleadingPCcompanies,inrecentyears,thedevelopmentoftheoperatingcompanytoexistinthemanyopportunitiesandchallenges,continuetomaintainthedomesticmarket,andconstantlyopenoverseasPCmarket,thedevelopmentoftheeconomicstrengthofenterprises.Thispaperdividedintofiveparts,theLenovoGroupprofitstatusanditsaffectingfactorsanalysis.IntroductionofgeneralsituationofLenovoGroup,andinrecentyearstheprofitability,developmentanalysisofinfluencingfactorsofassociation,soastoputforwardtheimprovementmeasures,provideavaluablesuggestionsforthedevelopmentoflenovo.Keywords:LenovoGroup;corporatefinance;profitability;factors目录摘要.......................................................................................................................1Abstract..................................................................................................................2一、绪论................................................................................................................4(一)研究的背景及意义............................................................................4(二)研究的对象及依据............................................................................4二、联想集团有限公司的简介............................................................................5(一)公司概况............................................................................................6(二)联想集团有限公司盈利现状............................................................7三、联想集团有限公司盈利的状况分析............................................................8(一)数据来源............................................................................................8(二)数据分析............................................................................................8(三)成长性分析......................................................................................10(四)盈利质量分析与评价......................................................................10四、同行盈利能力比较......................................................................................12(一)品牌占有率比较分析......................................................................12(二)每股收益比较分析..........................................................................13五、影响联想集团盈利状况的因素..................................................................13(一)价格方面..........................................................................................13(二)外部因素..........................................................................................14六、提升联想集团盈利能力的对策及建议......................................................14(一)组织和管理层的变革......................................................................14(二)开展营销的策略,不断的拓展市场..............................................14(三)一如既往地构筑渠...